Elevate automotive marketing at AutoCanada as a Senior Marketing Automation Specialist in Edmonton, AB. Harness your expertise with Iterable to implement automated customer experiences. In this full time, onsite role, you'll manage the marketing automation process, focusing on optimization and growth of customer engagement strategies.

Your role involves designing automated journeys, analyzing customer data, and ensuring campaign measurable outcomes. By collaborating with various internal teams, you will push forward cutting-edge marketing strategies relevant to the automotive space. Key Responsibilities:
Take ownership of the Iterable marketing platform
Create and manage customer journey campaigns
Use segmentation for personalized marketing efforts
Monitor and optimize campaign performance metrics
Collaborate with teams to drive marketing innovations Requirements:
Proven marketing automation experience
Skilled in data analysis and segmentation
Robust project management and organization
Ability to maintain data integrity
Excellent communication and teamwork skills Make a significant impact on AutoCanada’s marketing strategies and customer engagement.

📌 Senior Marketing Automation Specialist Role Edmonton
🏢 Kelleher Ford
📍 Edmonton