Shape the future of content discovery at Scribd, Inc. as the Lead Performance Marketing Strategist. Focused on integrating performance marketing innovations across multiple platforms and products. This pivotal role requires a strategic leader with extensive performance marketing experience in a B2C setting.

You will own both the paid and organic discovery strategies, providing leadership to the channel experts while optimizing marketing budgets for maximum impact. Collaboration with brand marketers and creative teams will enhance campaign effectiveness. Key Responsibilities:
Own and refine the strategy for paid and organic channels
Manage a team of performance marketing specialists
Drive ongoing analytics for reporting and budget allocation
Collaborate on integrated campaigns with brand storytelling
Innovate by exploring emerging digital marketing channels Requirements:
Over 6 years in performance marketing roles
2+ years of managing direct reports
Understanding of digital marketing and channel economics
Skills in data analysis and market insights
Comfortable utilizing AI tools in marketing efforts Bring your expertise in performance marketing and leadership to redefine growth at Scribd.

📌 Lead Performance Marketing Strategist At Scribd Vancouver
🏢 Scribd
📍 Vancouver