As Director of Digital Content Strategy at CIBC, create a unified content ecosystem that enhances brand visibility and customer connection. Focus on cutting-edge editorial practices in a hybrid work environment. You will define and manage the end-to-end content strategy for Simplii, leading a diverse team in executing initiatives across social media, influencer collaborations, and AI-powered platforms.
This pioneering role involves integrating brand and marketing objectives into a cohesive editorial calendar to maximize reach and impact. Key Responsibilities:
Develop and implement a newsroom operating model
Lead social media and community management practices
Drive influencer marketing and creator partnerships
Ensure content is optimized for AI and voice search
Measure and report on content performance metrics Requirements:
Leadership experience in content and editorial strategy
Robust analytical and measurement skills
Understanding of up-to-date content ecosystems and marketing
Effective communicator with cross-functional collaboration abilities
Familiar with AEO and SEO best practices Unlock the power of content strategy at CIBC and make a meaningful impact in Toronto.
📌 Director Digital Content Strategy At Simplii Toronto (Canada)
🏢 CIBC
📍 Canada