AI Content Strategist (Newfoundland and Labrador)

AI Content Strategist (Newfoundland and Labrador)

22 Sep
|
Bullpen Capital
|
Newfoundland and Labrador

22 Sep

Bullpen Capital

Newfoundland and Labrador

About PackageX
PackageX is building the Physical Logistics Execution Platform for enterprise teams operating across manufacturing sites, distribution centers, warehouses, retail locations, and logistics-heavy environments.

PackageX is building the Physical Logistics Execution Platform for enterprise teams operating across manufacturing sites, distribution centers, warehouses, retail locations, and logistics-heavy environments. Our platform uses Vision AI, workflow automation, mobile execution, and integrations to help companies digitize, execute, and verify physical operations at the point of work, creating trusted evidence of what happened across their operations.

Our operating model is straightforward: Execution. Verification. Evidence.

What We’re Looking For
We’re looking for someone who’s hungry to learn, knows how to use AI to move fast, and can do deep research without needing everything handed to them. This isn’t just an SEO writing role, you’ll also be expected to dig into complex topics and turn them into strong TL articles and content.

You don’t need to know our space on day one. What matters is that you can understand it quickly, ask the right questions, do the research, and run with it. If you’re curious, resourceful, and someone who figures things out, you’ll do well here.

This role goes beyond traditional content writing. You will help build PackageX’s authority around AI, logistics, supply chain, warehouse operations, and the future of physical AI. You’ll identify high-value topics, develop content strategies, leverage AI tools to increase content velocity, and create content that performs across both traditional search engines and emerging AI-powered discovery platforms.

The ideal candidate is curious, highly driven, comfortable working independently, and excited by the opportunity to operate in a fast-moving startup environment.

You Will

Develop and execute a content strategy aligned with PackageX’s business goals, ICP, product positioning, and growth priorities

Research and create high-quality content around AI, physical AI, logistics, supply chain, warehousing, inventory, fulfillment, and enterprise technology

Produce a high volume of content, including SEO articles, thought‑leadership pieces, product‑led content, industry reports, guides, landing pages, and other strategic content assets

Develop content strategies around target keywords, search intent, customer pain points, industry trends, and content gaps

Optimize content for traditional search (SEO)



as well as emerging AI‑powered search and discovery experiences (GEO/AEO)

Leverage AI tools and workflows to accelerate research, ideation, drafting, optimization, and content production while maintaining a high standard of originality and quality

Partner with SEO, marketing, product, sales, and subject‑matter experts to translate complex technical concepts into clear, compelling content

Identify opportunities to establish PackageX as a thought leader in AI‑powered logistics and physical AI

Conduct in‑depth research and develop original perspectives on industry trends, technologies, customer challenges, and competitive developments

Create compelling headlines, narratives, and messaging that resonate with logistics, supply chain, operations, and technology audiences

Regularly audit and optimize existing content to improve search visibility, rankings, engagement, readability, conversions, and overall content performance

Monitor content performance using metrics such as organic traffic, keyword rankings, search visibility, backlinks, engagement, conversions, and AI/search discoverability

Identify content gaps and recommend new opportunities based on customer needs, market trends, search behavior, and business priorities

Build repeatable content processes and frameworks that enable the team to produce high-quality content at scale

Stay current on developments in generative AI, AI search, SEO, content marketing, logistics technology, and B2B SaaS

We’re Looking For Someone Who Has

Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Proven experience in B2B SaaS content strategy, content marketing, SEO, or technical content writing

Strong understanding of SEO principles, search intent, keyword research, content optimization, and organic growth

Familiarity with Generative AI, AI‑powered search, GEO/AEO, and AI‑assisted content workflows

Excellent writing, editing, research, and storytelling skills

Experience creating content for technical, enterprise, SaaS, logistics, supply chain, or technology audiences

Ability to understand complex products and turn them into simple,



engaging narratives

Experience working with content management systems (CMS) and SEO/content tools

A strong portfolio of published content, strategic content projects, or thought leadership

Data‑driven mindset with the ability to use content performance metrics to make decisions

Ability to manage multiple projects and priorities in a fast‑paced environment

Strong communication and cross‑functional collaboration skills

High degree of ownership, curiosity, and attention to detail

What Will Set You Apart

Experience writing about AI, computer vision, robotics, automation, logistics technology, or enterprise software

Experience building content strategies for a startup or high‑growth SaaS company

Hands‑on experience with AI‑native content creation and research workflows

Understanding of how LLMs and AI search engines influence content discovery and brand visibility

Experience developing thought leadership and category‑creation content

Strong understanding of B2B buyer journeys, enterprise audiences, and product‑led growth

Ability to turn proprietary insights, customer stories, product knowledge, and industry data into differentiated content

Experience using analytics and SEO platforms to identify opportunities and measure content ROI

A builder mentality, you enjoy creating systems, experimenting, learning quickly, and improving continuously

What can you expect from the application process?
All applications will be looked at by the People team, who will reach out to shortlisted candidates. Across various interview rounds, you'll speak with the hiring manager and other functional heads. We want to have an open discussion about your work and how we can be a great fit. The process may also involve an assessment or presentation relevant to the role. You can expect an offer after three rounds of interviews. All offers are subject to satisfactory reference and background checks.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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📌 AI Content Strategist (Newfoundland and Labrador)
🏢 Bullpen Capital
📍 Newfoundland and Labrador

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