22 Sep
|
Cossette
|
Toronto
For over 50 years, Cossette has been behind some of the biggest, most influential brands in Canadian culture. In fact, 98.5% of Canadians see our work every day. Which means, your parents too probably. So if you want to impress your parents while doing the best work of your career, well…you know what to do. Transparency matters to us. For this role, you can expect a salary between $80,000-110,000 annually, depending on experience. Senior Designer The Senior Designer is a burgeoning creative leader. A brand steward to internal teams and clients, who actively contributes to conceptual development. As a crucial bridge between senior creative leadership and day-to-day execution, Senior Designers ensure the creative and brand vision is translated effectively and craft is maintained. They have to be solid design system thinkers. They must hold craft and partnership with production teams in the highest regard. And they’ve got to be eager to and capable of mentoring junior talent, and focusing on the development of big ideas and their cross‑channel execution. Key Responsibilities Strategic Thought:
Dive into client briefs to develop a deep understanding of strategic insights and marketing objectives to ensure that the resulting design solution is relevant, effective, and concepts / systems have maximum impact. Natural Curiosity: Beyond traditional research methods, know how AI tools like Google Gemini can be used to quickly gather the consumer insights and competitive analysis that can spark great thinking. Conceptual Development: Actively participate in deep brand and category research, competitive audits, design trends, and style references that help support a conceptual design solution. Then, bring those concepts to life across different platforms (brand foundations, digital, print, campaign applications, etc.). Regularly use creative tools, like Google Gemini, and Adobe Firefly for rapid ideation, concept exploration, and generation of a wide range of creative variations for integrated campaigns. Creative Direction: Provide design guidance and feedback to Art Directors, Designers, and
📌 Senior Designer (Toronto)
🏢 Cossette
📍 Toronto