Shape marketing initiatives and drive local engagement as a Senior Marketing Program Specialist at Expedia Group. This role focuses on enabling franchisees and consultants to succeed in local marketing efforts.

In this strategic position, you'll lead the development and continuous improvement of marketing programs that adapt to local needs. Collaborating with various experts, you'll enable effective campaign rollout across digital, print, and in-store mediums while measuring and recommending enhancements based on data insights. The role demands a focus on building strong relationships and fostering a culture of accountability and performance.

Key Responsibilities:
• Develop partner marketing strategies and best practices
• Establish scalable documentation and templates for local use




• Train and support local agencies on marketing execution
• Oversee the implementation of integrated local campaigns
• Utilize insights for program effectiveness and prioritization

Requirements:
• Bachelor’s degree in Marketing or equivalent
• 6+ years in relevant marketing experience
• Expertise in franchise or distributed sales networks
• Proven leadership in cross-functional marketing projects
• Robust communication skills and organizational abilities

Bring your marketing acumen to Expedia Group and make an impact in local marketing success.
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📌 Expedia Group Senior Marketing Role (British Columbia)
🏢 Expedia Group
📍 British Columbia