Job Title: Senior Production Specialist

Location: Remote

Job Type: Contract

Responsibilities:

- Design, develop, test, and deploy Salesforce solutions
- Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
- Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- Audience segmentation & execution
- QA of touchpoints, personalization elements, any dynamic content, etc..
- Campaign build and deployment
- Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
- Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.




- Extracting key insights and learnings for future optimization and template efficiency.
- Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Skills:

- Robust expertise in Apex programming.
- Bachelor's degree with at least 3-5 years of CRM Marketing or Marketing Automation related work experience.
- Technical and production responsibilities across Adobe platform (AEP, AJO, CJA), Email Service Providers (Epsilon PCM preferred), Personalization Tools, (Movable Ink preferred), SMS Platforms (Attentive preferred)
- HTML editing and working knowledge required to be able to make edits to templates
- Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
- Proficiency in Photoshop.

📌 Senior Production Specialist (Canada)
🏢 VDart
📍 Canada