Our client is a venture-backed, early-stage Canadian software company building an AI-enabled security and compliance platform. The company combines software with hands-on expertise to help businesses meet complex regulatory requirements, implement and monitor security controls, manage evidence, and prepare for third-party assessments. The business has established meaningful early traction and is now concentrating its go-to-market efforts on a large, underserved North American market shaped by new regulatory requirements. The company has robust customer relationships, growing website demand, productive sales and partnership motions, and a collection of specialist marketing resources already in place. What is missing is a cohesive strategy for turning that foundation into a predictable pipeline. As a VP of Marketing, you'll lead the marketing function, reporting to the CEO and operating as a peer to the company’s sales and customer leaders. You’ll inherit a small internal team, external agencies and contractors, an established technology stack, and a meaningful budget. The mandate is broad. You’ll own marketing strategy, product marketing, demand generation, brand, lifecycle programs, partner marketing, customer marketing, sales enablement, and performance reporting. The company sells into industries that have historically received less attention from modern B2B software marketers. Buyers are actively searching for solutions, respond to direct engagement, and can be reached through a mix of digital, field, partner, and traditional channels. Your job will be to understand the business deeply, identify the highest-value customer segments, determine which opportunities deserve investment,



and convert a large number of promising initiatives into a focused and measurable marketing system. You should be comfortable challenging founders, setting priorities, rejecting distractions, and remaining close enough to execution to ensure the work gets done. Responsibilities: Marketing strategy: Build a cohesive plan connecting customer segments, positioning, channels, budget, pipeline, and company objectives Pipeline generation: Create a more predictable contribution from marketing by improving how demand is identified, captured, qualified, nurtured, and converted Go-to-market development: Build distinct but coordinated marketing motions for the company’s priority market and its more established customer base Market segmentation: Use customer, sales, website, and market data to identify repeatable customer cohorts and prioritize valuable accounts Product marketing: Own positioning, messaging, competitive differentiation, audience definition, launches, and commercial storytelling Lifecycle marketing: Develop nurture programs across email, content, paid media, retargeting, events, and sales outreach Conversion optimization: Improve website conversion, landing pages, calls to action, lead scoring, follow-up workflows, and meeting generation Partner marketing: Activate relationships with service providers, advisory firms, industry groups, and strategic corporate partners Sales enablement: Equip the revenue team with effective presentations, customer proof, competitive intelligence, proposals, and industry content Customer marketing: Turn customer outcomes, testimonials, implementation insights, and product feedback into credible marketing assets Brand and content: Establish a consistent point of view across the company’s website, content, social channels, events, announcements, and executive communications Channel experimentation: Test

📌 Vp Marketing (Toronto)
🏢 HRB
📍 Toronto