Weber Shandwick is more than a leading global communications agency – we’re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results. Our Toronto office is looking for a Senior Manager – Integrated Media, who is a seasoned public relations consultant responsible for providing strategic client counsel around media and influencer engagement to help drive the cultural conversation for some of the most iconic consumer and healthcare brands in Canada – and on the planet. About You: You live for the thrill of the pitch, thrive on building meaningful media and influencer relationships, and understand how to transform a simple announcement into an unforgettable story. Whether you’re shaping executive narratives or driving viral, culture-defining campaigns, you know how to connect with audiences at every touchpoint. If you bring deep creative energy, love brands that spark joy, and are ready to deliver high-impact integrated media strategies, we want to hear from you. RESPONSIBILITIES: Media Relations & Strategy: Proactively monitor the media landscape,



build and maintain strong relationships with journalists, craft compelling pitches, and conduct outreach to reporters across consumer, lifestyle, health and trade publications. Content Development: Draft high-quality, earned-first storytelling materials, including press releases, pitch angles, messaging frameworks, client emails, and social media copy that people can’t help but pay attention to. Influencer & Creator Ecosystem Management: Build and nurture long‑term relationships with a diverse network of creators and key opinion leaders (KOLs); lead end‑to‑end influencer strategy—from brand‑safety vetting and contract negotiations to cooperative co‑creation—ensuring creator content is deeply integrated into the broader brand experience. Strategic Ideation: Actively participate in team brainstorms, bringing fresh, actionable, and culturally resonant ideas to the table to advance client priorities. Event Planning & Activations: Support the logistics, vendor coordination, and on‑the‑ground execution of consumer‑facing events, media mailers, and brand experiences, ensuring details aligns with the broader campaign strategy.

📌 Senior Manager, Integrated Media (Toronto)
🏢 Resolute Digital, a Weber Shandwick
📍 Toronto