Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

** This position is for a 1 year contract

Role Overview

We are looking for a Partner Marketing Manager to support partners in planning and executing effective go-to-market marketing activities.

In this role, you will work closely with partners and internal stakeholders to turn business priorities into clear marketing plans, activate campaigns, track performance, and identify opportunities to improve results.





This is a great opportunity for someone with experience in B2B or digital marketing who enjoys working with multiple stakeholders, managing campaigns, and using data to drive better marketing outcomes.

Key Responsibilities

- Support partners in developing and executing go-to-market and marketing plans.
- Translate business priorities into clear audiences, messaging, campaigns, and channel activities.
- Guide partners through campaign planning, activation, and optimization using available assets and programs.
- Work with internal marketing, sales, and partner teams to align priorities and execution.
- Manage relationships with a portfolio of partners and maintain a consistent communication cadence.
- Track campaign performance, leads, referrals, and pipeline using dashboards and reporting tools.
- Use performance data to identify opportunities and recommend next actions.
- Support partner meetings and workshops and help keep activities focused on agreed priorities.
- Manage multiple partner activities using established templates, processes, and playbooks.
- Ensure marketing activities and results are accurately tracked and reported.

What We're Looking For

- Experience in B2B, digital, demand generation, partner, or integrated marketing.
- Experience planning or executing marketing campaigns.
- Understanding of the marketing funnel, from awareness and lead generation through to pipeline.
- Comfortable working with data, dashboards, and marketing performance metrics.




- Strong communication and stakeholder management skills.
- Organized and comfortable managing multiple activities and priorities.
- Able to turn information and data into practical recommendations.
- Comfortable learning new technologies, marketing programs, and ways of working.

Experience working in technology or with partner ecosystems is a plus, but not essential.

What Success Looks Like

You will help partners execute focused marketing activities, maintain strong relationships, track results, and continuously improve campaigns based on performance and business priorities.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal prospect employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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📌 Account Manager (DPMM) - 1 year contract (Toronto)
🏢 VML Canada (English)
📍 Toronto