MortgEdge is a growing mortgage brand serving clients across Ontario and Alberta. We help clients understand their financing options for home purchases, refinancing, renewals, and accessing home equity.

We are looking for a hands-on Digital Marketing Specialist who can create engaging content, manage advertising campaigns, strengthen our online presence, and connect marketing activity with our GoHighLevel CRM.

About the role

Your goal will be to generate qualified mortgage inquiries and booked appointments while building trust in the MortgEdge brand. You will work with our founder, mortgage agents, and appointment setter to turn campaign ideas into measurable results.

Key responsibilities

Reels and content creation

- Plan, script, and edit Instagram Reels, Facebook videos, and short-form educational content.
- Coordinate filming with our team and turn recorded footage into polished videos with solid hooks, captions, and clear calls to action.
- Create graphics, carousels, stories, ad creatives, and client success content.
- Maintain a content calendar aligned with our services and campaigns.

Facebook, Instagram, and Google Ads

- Build, manage, and optimize campaigns through Meta Ads Manager and Google Ads.
- Develop audiences, keywords, ad copy, creative variations, and landing pages.
- Monitor budgets, test campaign elements, and improve cost per qualified lead and booked appointment.
- Set up conversion tracking and retargeting, coordinating technical support where needed.

Social media management

- Manage MortgEdge’s social media accounts, publishing schedule, and brand consistency.
- Monitor comments and messages, respond to general inquiries, and route mortgage questions to a licensed agent.
- Track engagement, audience growth, website visits, and inquiries generated through content.

GoHighLevel integrations and automation

- Connect website forms, landing pages,



advertising lead forms, and booking calendars with GoHighLevel.
- Build and maintain pipelines, tags, lead assignments, notifications, and follow-up workflows.
- Set up email and SMS confirmations, appointment reminders, and nurture campaigns.
- Test lead capture, source tracking, and automations to ensure inquiries reach the right team member.

Search engine optimization

- Research relevant mortgage and local search keywords.
- Improve website titles, descriptions, headings, internal links, and service-page content.
- Support local SEO and Google Business Profile management.
- Monitor search performance and identify technical issues requiring developer support.

Reporting and collaboration

- Provide weekly campaign updates and monthly performance reports.
- Track advertising spend, qualified leads, booked appointments, conversion rates, and attributable funded business.
- Use feedback from agents and the appointment setter to improve lead quality.
- Coordinate approval of mortgage content and advertising claims before publication.

Qualifications

- Demonstrated experience in digital marketing, ideally two or more years.
- Hands-on experience with Meta Ads, Google Ads, and GoHighLevel.
- Strong short-form video editing skills using CapCut, Adobe Premiere Pro, or similar tools.
- Working knowledge of Canva, Google Analytics 4, Google Search Console, and SEO.
- Strong copywriting, organization, and communication skills.
- Ability to manage priorities and explain campaign results clearly.
- Mortgage, real estate, or financial services marketing experience is an asset.

Pay: $22.00-$30.00 per hour

Benefits:

- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care

Application question(s):

- Do you have experience with Meta Ads?
- What are your availability and compensation expectations?
- What is your relevant experience?

Work Location: In person

📌 Digital Marketing Specialist (North York)
🏢 MortgEdge
📍 North York