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ASSISTANT BRAND MANAGER

Working at Groupe Vision’s headquarters means being part of North America’s leading vision care provider. It means making a tangible contribution to the company’s growth and supporting more than 11 brands and over 60 clinics across Canada and the United States. It means making a difference as part of a team in a collaborative and dynamic environment, while benefiting from a remote work arrangement tailored to each employee.

Join a Great Place to Work®-certified organization, where we’re committed to providing an inclusive, stimulating workplace focused on developing our talent.

A look at your benefits

- You have a permanent, full time position.
- You are entitled to 4 personal days for unforeseen circumstances, 3 additional days off during the holiday season, and paid time off every Friday afternoon in July and August.
- You are eligible for the group insurance plan, which includes telemedicine and an Employee Assistance Program (EAP).
- You have a group RRSP with an employer contribution, as well as a short-term incentive plan.
- You are eligible for free refractive surgery.
- You are part of one of Canada’s Best Managed Companies.
- You’ll have the opportunity to make a real difference by helping to expand access to eye care.

Your tasks at a glance

Brand & Business Management

- You lead regular business reviews to assess performance, identify opportunities, and recommend actions.
- You develop and execute annual marketing plans and content strategies across all assigned brands.
- You support growth and expansion of the Ophthalmology portfolio (Oeil Santé, Gimbel, PRISM, ILL, IDOM).
- You contribute to evolving the Public Cataract business with The Cataract Institute.

Campaign Strategy & Execution

- You plan and execute integrated marketing campaigns across digital and offline channels.
- You manage media mix including paid, owned, and earned channels (search, social, email, video, etc.).




- You monitor and optimize campaign performance based on KPIs.

Digital & Content Management

- You manage website performance and optimization, including SEO and emerging LLM/AI-driven search strategies in collaboration with the Digital Marketing Manager.
- You oversee content development across channels (web, email, social, YouTube, UGC).
- You leverage AI tools for copywriting (scripting, web copy, press releases, ad copy, etc.), translations, and asset creation to improve efficiency and scalability.

Customer Journey & Clinic Support

- You own and optimize the end-to-end patient journey, from awareness through the in-clinic experience.
- You support in-clinic marketing initiatives (collateral, signage, events, patient education materials).
- You work with internal communications teams to develop and align clinic messaging.
- You help manage online reputation, including Google Business profiles and review tracking.

Project Management & Communications

- You participate in cross-functional meetings and share key insights and updates.
- You develop clear briefs, memos, and presentations for internal stakeholders.
- You lead and contribute to special projects and strategic initiatives.
- You support key events such as symposiums and industry meetings (e.g., Miami events).

A clear view of your assets

- You hold a Bachelor's degree in Marketing, Communications, Business, or a related field.
- You have 2 to 4 years of experience in brand, integrated, or digital marketing.
- You demonstrate strong project management and organizational skills, with the ability to manage multiple priorities.
- You have an analytical mindset with the ability to interpret campaign performance and make data-driven recommendations.
- You are bilingual (French and English) because you need to communicate with monolingual English-speaking employees and suppliers across Canada.
- You are collaborative, proactive, and detail-oriented, with a strong sense of ownership.
- You have experience in ophthalmology, healthcare marketing, or working with clinics, which is considered an asset.

📌 Chef(fe) de marque adjoint(e)
🏢 Vision Group
📍 Montreal