About the Role

Our client is seeking a strategic and creative Content Strategist to join their marketing team in Kimberley . You will be responsible for defining and executing a content strategy that aligns with business goals, enhances brand authority, and engages target audiences across various channels. This role requires a deep understanding of content marketing principles, audience analysis, and performance metrics. You will work cross-functionally with design, marketing, and product teams to ensure content is compelling, relevant, and effective in achieving campaign objectives. If you have a passion for developing data-informed content narratives and driving measurable results, this is an exciting opportunity.

Key Responsibilities

- Develop and implement a comprehensive content strategy, including content audits, gap analysis, and editorial calendars.
- Define target audience personas and map their journeys to create relevant and engaging content at each touchpoint.
- Oversee content creation, ensuring quality, consistency, and adherence to brand guidelines across all formats (written, visual, video).
- Collaborate with SEO specialists to ensure content is optimized for search engines and drives organic traffic.




- Analyze content performance metrics (e.g., engagement, conversions, SEO ranking) and provide actionable insights for continuous improvement.
- Manage content distribution and promotion across relevant channels, including social media, email, and paid placements.

Requirements

- Proven experience as a Content Strategist, Content Marketing Manager, or similar role.
- Strong understanding of content marketing principles, SEO, and digital marketing best practices.
- Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
- Excellent research, analytical, and strategic thinking skills.
- Exceptional writing, editing, and communication skills.
- Ability to manage multiple projects and collaborate effectively with cross-functional teams.

Advantages

- Competitive annual salary and performance-related bonuses.
- Opportunity to shape the content strategy for a growing company in Kimberley .
- Comprehensive health, dental, and vision insurance.
- Professional development opportunities, including workshops and conferences.
- A collaborative and supportive work environment.
- Generous paid time off.

📌 Content Strategist (Kimberley)
🏢 Placements24
📍 Kimberley