Join Relay as a Demand Generation Manager for the upmarket SMB segment, driving strategic marketing initiatives that generate qualified leads. Make a direct impact on business growth. In this role, you'll take ownership of the demand process from start to finish, leveraging your 5+ years of B2B SaaS experience to create tailored campaigns for SMBs.

You're set to work closely with the Sales and BDR teams, ensuring a seamless lead quality process while managing the budget and forecasting metrics. Your insight will help drive Relay's mission to empower small business owners. Key Responsibilities:

- Design and manage demand generation strategy for SMBs
- Track and project monthly revenue-linked metrics
- Execute community-focused marketing campaigns
- Allocate budget effectively in partnership with marketing
- Advocate for the upmarket SMB voice across channels Requirements:
- Minimum 5 years of demand generation experience in B2B SaaS
- Expertise in audience-specific, data-driven campaigns
- Demonstrable experience with revenue forecasting
- Willingness to collaborate in the Toronto office
- Familiarity with AI applications in demand generation Make a meaningful difference in SMB success while advancing your own career at Relay.

📌 Demand Generation Manager - SMB Segment (Toronto)
🏢 Relay Fi
📍 Toronto