Ad Caffeine is growing our elite team, and we are actively seeking a Digital Marketing Strategist & Campaign Manager.

At Ad Caffeine, we pride ourselves on our exceptional team to deliver extraordinary results for our partners! Unlike many other agencies, we have live, amazing human beings who create, monitor and perfect our clients’ campaigns! We want you to be a part of the team that makes that happen!

How we work

When you join us at Ad Caffeine, you’ll be part of an intelligent, energetic and highly driven team that shares your passion for offering the best possible marketing strategies to businesses across North America. Ad Caffeine is a division of Mad Ads Interactive, a Canadian owned and operated media consulting firm, now in its 15th year.

We are truly the leaders in driving advertising results for local companies and helping them become top of mind in their marketplace.

Our people are key to our success. Our core goal is to provide our team with a supportive work environment that fosters collaboration. This allows our people to take responsibility and make optimal use of their skills.

KEY RESPONSABILITIES

Campaign Strategy & Planning

· Develop digital marketing strategies that align with client goals and business objectives.

· Translate marketing objectives into digital campaign plans.

· Recommend campaign structure, audience targeting, budgets, and channel mix based on campaign objectives.

Campaign Execution

· Build campaigns across Google Search Ads, Meta, DSP, LinkedIn, and other digital platforms.

· Configure conversion tracking, audiences, pixels, and platform integrations.

· Coordinate creative, landing pages, tracking, and campaign assets required to launch.





· Ensure campaigns are thoroughly reviewed, accurate and launched on schedule.

Campaign Optimization & Analysis

· Monitor campaign performance regularly and proactively identify opportunities for improvement.

· Analyze KPIs, trends and campaign data to guide optimization decisions.

· Make and implement data-driven recommendations to improve campaign performance.

· Troubleshoot campaign delivery, performance and tracking issues.

· Turn campaign data into meaningful insights and recommendations rather than simply reporting results.

Project Management

· Manage multiple client campaigns and projects simultaneously from strategy through reporting.

· Prioritize workload effectively based on deadlines, client needs and business priorities.

· Coordinate with Sales, Creative, Development and external vendors to keep projects moving forward.

Client & Internal Communication

· Communicate clearly and professionally with clients, internal team members and partners.

· Proactively communicate campaign updates, challenges and recommendations.

Continuous Improvement

· Stay current on digital advertising platforms, industry trends and emerging technologies.

· Identify and recommend new strategies, tactics and technologies that could improve client results.

· Identify opportunities to improve internal workflows, processes and automation.





WHAT WE’RE LOOKING FOR

Experience & Skills

· 3–5 years of experience in digital marketing, preferably within an agency environment.

· Experience developing, executing and optimizing multi-channel digital marketing campaigns.

· Solid understanding of Google Ads, Meta Ads, display advertising, analytics and conversion tracking.

· Experience managing multiple campaigns and projects simultaneously while maintaining strong attention to detail.

· Self-motivated person who constantly strives for greatness!

Marketing Platforms & Tools

Hands-on experience with a combination of the following:

· Google Ads

· Meta Ads Manager

· Google Analytics (GA4)

· Google Tag Manager

· Conversion tracking, attribution and pixel implementation

· Campaign reporting and performance analysis

· Excel / Google Sheets

· LinkedIn Ads

· CRM platforms; HubSpot experience is an asset

· Demand-Side Platforms (DSPs) and programmatic advertising experience are considered strong assets

Preferred Qualifications

· Google Ads certifications

· Meta certifications

· Experience with DSP platforms such as StackAdapt, DV360, The Trade Desk or similar

· Previous digital marketing agency experience

· Understanding of SEO fundamentals

· Familiarity with AI tools and marketing automation

· Ability to communicate in both English and French is considered an asset.

What We Offer

· Full benefits package

· 3 weeks paid vacation per year

· Supportive and collaborative team environment

· Opportunity to work across multiple digital platforms and industries

· Professional growth and development opportunities

📌 Digital Marketing Strategist & Campaign Manager (Ontario)
🏢 Ad Caffeine Digital Marketing
📍 Ontario