Overview

We are seeking a dynamic and results-driven Digital Marketing Specialist to elevate our online presence and drive impactful marketing campaigns. In this role, you will harness your expertise in digital marketing strategies, SEO, email marketing, and analytics to boost brand visibility, engage target audiences, and optimize digital channels. This is an exciting opportunity for a proactive skilled passionate about crafting innovative marketing solutions in a fast-paced environment.

You will collaborate with cross-functional teams to develop compelling content, manage advertising campaigns, and analyze performance metrics to ensure continuous growth and success.

Must be a Canadian Citizen or Permanent Resident. No Marketing Agencies.

Duties

- Develop and execute comprehensive digital marketing strategies across multiple platforms, including social media, email, and search engines.
- Manage and optimize paid advertising campaigns using Google Ads, Facebook Advertising, and other digital ad platforms to maximize ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings and increase website traffic.
- Design engaging graphics and visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design tools to support marketing initiatives.
- Maintain and update website content on WordPress, ensuring consistency with branding standards and user experience best practices.




- Analyze website traffic and campaign performance using Google Analytics and other analytics tools to inform data-driven decisions.
- Collaborate with the content team to craft compelling email marketing campaigns that nurture leads and enhance customer engagement.
- Utilize HTML, CSS, JavaScript, and SQL skills for website updates, data management, and customization tasks as needed.
- Conduct competitor analysis and market research to identify trends, opportunities, and keywords that enhance campaign effectiveness.

Qualifications

- Proven experience in digital marketing with a strong understanding of e-commerce platforms and online advertising strategies.
- Proficiency in SEO techniques, keyword research, Google Ads (Google AdWords), Facebook Advertising, and Google Analytics.
- Skilled in graphic design software such as Adobe Photoshop and Adobe Creative Suite for creating visual content.
- Familiarity with WordPress content management system for website updates and maintenance.
- Experience executing email marketing campaigns using various platforms with a focus on engagement metrics.
- Strong analytical skills with the ability to interpret data from analytics tools to optimize campaigns effectively.
- Excellent communication skills coupled with a proactive approach to problem-solving in a collaborative environment.

📌 Digital Marketing Specialist (Toronto)
🏢 Advantage Car Rentals
📍 Toronto