Our client is seeking a skilled and results-driven E-commerce Email Marketing Specialist to join their team in Kimberley. This is an office-based position where you will take ownership of the email marketing strategy, from campaign creation to analysis. You will play a vital role in nurturing customer relationships, driving repeat purchases, and maximizing revenue through effective email campaigns within the e-commerce sector. Your expertise in segmentation, automation, and content optimization will be key to success.
Key Responsibilities
- Develop and implement comprehensive email marketing campaigns, including newsletters, promotional emails, and automated workflows (e.g., welcome series, abandoned cart).
- Segment customer lists to deliver personalized and targeted email communications.
- Write compelling email copy and select engaging visuals that drive conversions and customer action.
- Manage email marketing platform, ensuring data accuracy and optimal campaign delivery.
- Analyze email campaign performance metrics (open rates, click-through rates, conversion rates)
and provide actionable insights for improvement.
- Collaborate with marketing and design teams to ensure brand consistency and effective campaign messaging.
Requirements
- Proven experience as an Email Marketing Specialist or similar role, preferably in e-commerce.
- Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing.
- Proficiency with email marketing platforms (e.g., Mailchimp, Klaviyo, SendGrid).
- Excellent copywriting and editing skills with a focus on driving action.
- Analytical skills to interpret data and optimize campaign performance.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
Benefits
- Competitive annual salary.
- Comprehensive health and retirement benefits.
- Opportunities for professional development in digital marketing.
- Be part of a dedicated team focused on driving e-commerce growth in Kimberley.
- A supportive and collaborative office setting.