Lead lifecycle marketing efforts at Upwork Inc. and drive growth through innovative strategies that engage clients effectively.

Your role will focus on improving acquisition for SMB audiences. As a senior individual contributor, you will be responsible for overseeing comprehensive lifecycle marketing programs that bridge the gap in new-client acquisition. Your expertise in lifecycle and growth marketing will help you to develop transparent recommendations based on performance data, ensuring that your initiatives align with the organization's strategic goals.

Successful implementation will require collaboration across product marketing and analytics teams to keep projects on track. Key Responsibilities:

- Manage the end-to-end outbound prospecting pilot
- Define and track success metrics for lifecycle programs




- Direct editorial content across various marketing initiatives
- Create narratives that inform leadership about program outcomes
- Collaborate effectively to align priorities and execution Requirements:
- Extensive experience in lifecycle or growth marketing
- Demonstrated strategic thinking and structured problem-solving
- Knowledge of customer platforms such as Customer.io
- Experience integrating AI to enhance marketing processes
- Familiarity with SMB audience needs for tailored marketing Utilize your marketing skills to influence Upwork's future and engage with a diverse clientele effectively.

📌 Lifecycle Marketing Leader at Upwork (Toronto)
🏢 Upwork
📍 Toronto