22 Sep
|
Rising Edge Group
|
Calgary
22 Sep
Rising Edge Group
Calgary
Who We Are
Rising Edge Group is an electrical contracting company founded in 2002, specialization in high-voltage electrical solutions that power critical infrastructure across North America. With operations in both Canada and the United States, we partner with clients across the electrical utilities, renewable energy, and industrial sectors to design, build, andmaintainthe critical infrastructure systems communities and industries rely on.
Driven bya clear visionto strengthen the stability, reliability, and advancement of energy infrastructure, we take pride in delivering work that matters. Guided by ourSTRIDEvalues - Safety, Teamwork, Responsibility, Integrity, Deliver, and Excellence - we foster a people focused culture of growth,mentorshipand collaboration where safety always come first.
What You'll Do
Reporting directly to the Executive Vice President, Business Development, the Manager, Marketing & Communications provides strategic leadership and functional oversight for Rising Edge Group’s marketing, branding, communications, and digital engagement activities. The Manager establishes the organization’s marketing direction, priorities, standards, budgets, and performance expectations and ensures that approved initiatives are effectively executed by internal team members and external service providers.
The Manager will establish and periodically review departmental responsibilities, workflows, resource requirements, and decision‑making authority to maintain clear accountability across marketing, communications, digital engagement, business development support, and events.
Key Responsibilities The responsibilities include, but may not be limited to:
Strategic Leadership & Marketing Direction Responsibilities:
Develop and execute the organization's annual marketing and communications strategy.
Works closely with Rising Edge executive and regional leaders to establish marketing priorities, goals, and performance metrics aligned with business objectives.
Lead brand positioning, corporate messaging, and communications planning.
Identify opportunities to increase brand awareness, market presence, recruitment effectiveness, and business development outcomes.
Provide thought leadership and strategic marketing guidance to executive leadership.
Key Activities
Annual strategy development, approval coordination, and implementation oversight
Corporate messaging development
Marketing performance reporting and KPI analysis
Market research and competitive intelligence
Budget planning and management
Brand Management & Corporate Communications
Responsibilities
Establish and govern Rising Edge Group’s brand positioning, messaging architecture, visual identity standards, and communications protocols.
Establish standards and review controls that maintain consistency across internal and external communication channels
Develop and oversee high‑profile communications, executive presentations, and corporate messaging.
Define approval requirements for routine, high‑profile, sensitive, and public‑facing communications.
Key Activities
Corporate profile management
Brand governance and standards enforcement
Executive and leadership communications
Recruitment and employer branding initiatives
Public relations and media support
Internal communications strategy
Business Development & Proposal Support
Responsibilities
Partner with Business Development and Estimating to establish key messages, differentiators, and communication strategies for priority opportunities.
Provide strategic review and approval of high‑value or high‑profile proposals, presentations, and pursuit materials.
Oversee the development and maintenance of reusable business development content, including project profiles, corporate qualifications, resumes, case studies, and presentation materials.
Key Activities
Proposal strategy and content development
Business development collateral
Client presentation development
Pursuit support and RFP content review
Case studies and project success stories
Digital Marketing & Content Strategy
Responsibilities
Lead the organization's digital marketing strategy and online presence.
Oversee website development and content strategy.
Manage CRM optimization, analytics, SEO, and social media programs.
Develop integrated campaigns to support corporate objectives.
Key Activities
Website strategy and content governance
Social media strategy, governance, and performance oversight
SEO and SEM initiatives
Analytics and performance reporting
Content calendar governance and priority setting
Events, Sponsorships & External Engagement
Responsibilities
Establish the strategic objectives, participation criteria, budgets, and expected outcomes for conferences, trade shows, sponsorships, awards, and corporate events.
Approve significant event and sponsorship commitments and evaluate results against business development and brand objectives.
Key Activities
Trade show and conference strategy and portfolio oversight
Strategic oversight of client and stakeholder events
Industry award submissions
Sponsorship evaluations and activation
Vendor and agency selection, scope approval, and performance oversight
Post‑event reporting and ROI tracking
People Leadership & Team Development Responsibilities:
Lead, coach, mentor, and develop marketing and communications team members.
Establish clear priorities, expectations, and performance objectives.
Foster collaboration and accountability across marketing initiatives.
Support succession planning and department growth.
Key Activities
Team leadership and development
Performance management
Workload prioritization and delegation
Cross‑functional collaboration
Professional development planning
Additional Information
As a condition of employment, candidates will be required to complete pre‑employment screening including professional reference checks and a criminal record check.
What We’re Looking For
Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration, Journalism, or a related field.
Professional designation in Marketing, Communications, Digital Marketing, or Public Relations is considered an asset.
Minimum 5 years of progressive experience in marketing, communications, branding, or business development support.
Minimum 3 years of leadership or management experience.
Experience within the utility, energy, construction, engineering, or industrial sectors is strongly preferred.
Proven success leading integrated marketing and communications programs.
Experience supporting business development, proposals, and client pursuits.
Experience managing websites, CRM platforms, digital marketing, and social media programs.
Knowledge, Skills & Abilities
Exceptional written, verbal, and presentation communication skills.
Strong strategic thinking and business acumen.
Advanced technical writing and proposal development capabilities.
Expertise in brand management, communications, and digital marketing.
Strong leadership, coaching, and team development skills.
Advanced proficiency with Microsoft Office Suite, Microsoft 365, Adobe Creative Suite, CRM platforms, and marketing technologies.
Strong analytical and problem‑solving capabilities.
Ability to manage multiple priorities in a fast‑paced environment.
Demonstrated ability to influence stakeholders at all organizational levels.
Solid project management and organizational skills.
What We Offer
Competitive compensation with weekly payperiods
Generous paid time off
RRSP‑DPSP employer matching, increasing with years of service
Comprehensive benefits package (medical, dental, vision, and disability)
Ongoing training, development, and career advancement opportunities
Employee Assistance Program (confidential counselling support)
Employee Referral Bonus Program
Why Rising Edge Group?
Safety & Excellence: Safety is at the heart of everything we do. Every project is approached with diligence, strategic planning, and reliable execution practices to protect our teams and the clients we serve while delivering world‑class high‑voltage solutions. Our unwavering commitment tosafetyand quality drivesexcellence on every project, every day.
People‑First Culture :You’remore than a job title. Every person contributes to powering essential energy infrastructure across North America. Our teams are built on collaboration, respect, and accountability. We support ouremployeesthrough meaningful engagement initiatives, team events, and a culture that prioritizes wellbeing, inclusion, and genuine lasting connections.
Career Growth & Impact :Your role is a path to along‑termcareer. We empower our employees with hands‑on experience, exposure to diverse projects, and opportunities to advance across disciplines, locations, and career paths. Through continuous learning, mentorship, and professional development,you’llbuild lastingexpertisewhile making a tangible impact in an environment where teamwork and integrity guideour work.
Reward & Recognition :We believe skill,dedication, and excellence deserves recognition. Competitive compensation, comprehensive benefits, and a strong culture of appreciation ensure your achievements are celebrated, your growth is supported, and your work truly makes a difference.
At Rising Edge Group,you’renot just building projects,you’rebuilding a meaningful career where your work helps power the future, one project at a time.
📌 Manager, Marketing & Communications (Calgary)
🏢 Rising Edge Group
📍 Calgary