Permanent Full Time

We’re looking for a strategic and execution‑focused Manager, Product Marketing to support marketing for our Workplace Benefits & Retirement business. This role is accountable for translating product and customer insight into clear positioning, compelling go‑to‑market strategies and effective marketing execution across the customer lifecycle.

What You’ll Do

Product Marketing

Lead and execute go‑to‑market strategies for new and enhanced products, services and initiatives ensuring business alignment and strong customer experiences

Develop clear product positioning, messaging frameworks and value propositions that resonate with plan sponsors and advisors and guide downstream marketing

Define and document launch strategies, key messages, success measures and activation plans

Insights and execution

Apply customer, market and competitive insight to inform messaging, campaign strategy and prioritization

Translate complex products and technical concepts into easy, engaging, customer‑friendly language

Partner closely with Brand, Communications, Digital, Experience, Product and Sales Enablement teams

Performance and optimization

Define, monitor and report on marketing performance and utilization, leveraging insights to optimize ongoing and future efforts

Contribute to a test‑and‑learn approaches and continuous improvement using digital analytics and marketing best practices

What You Bring

5-7 years of progressive experience in marketing

University degree in Marketing, Business, Communications, or a related field





Experience in product marketing supporting product launches and go‑to‑market initiatives that include segmentation, positioning, value proposition development and multi‑channel activation

Experience within financial services, insurance, workplace benefits, retirement or a regulated industry is a strong asset

Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: London, Toronto & Winnipeg. This role follows a hybrid work model, with an in‑office presence required three days per week.

The base salary for this position is between

$96,200 - $146,200

annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc).

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life We’re united by a shared purpose: to improve the financial, physical and mental well‑being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.

We’re looking for people who live our values everyday:



we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!

What we offer

Career Development: Opportunities for career advancement, access to industry‑leading learning programs and up to$2,000 annually towards education reimbursement.

Health & Wellness:Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well‑being.

Time Off:In addition to regular vacation and personal days, we support community involvement with a volunteer day.

Financial Security:Company‑matching pension plan,share ownership program and additionalinvestment options.

Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!

Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

Learn more about Canada Life.

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact [email protected]. All information provided will be handled in accordance with applicable laws and Canada Life policies.

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.

📌 Manager Product Marketing (London)
🏢 Canada Life
📍 London