Project Manager - Social Media Program #107631

Request ID: 107631-1

Start/End Dates: 10/2/2026 - 6/25/2027

Work Location: Downtown Toronto, near TTC and GO

Job Title: Professional - Project Manager - Senior

Job Title: Senior Program Manager, Social Media Enablement

Line of Business: Wealth Management - Marketing team

Target rate range: $90-100hr B2B

Target Start Date: ASAP - Oct.5

Duration: end date of June 25, 2027

Potential for this contract to be extended or converted to FTE? At this point, unknown.

Hybrid work - Wednesdays in office. Subject to change according to business needs.

Office Location: 81 Bay 12th Floor

Work Schedule (hours per week, start time): 37.5 Hours/week, 9-5 Monday to Friday

What does the LOB do?

- Oversees Wealth Marketing and Digital Communications for CIBC Wealth Management.
- Supports the Private Wealth business, including digital initiatives such as advisor website development and maintenance for Wood Gundy advisors.
- Creates and manages marketing content, including thought leadership pieces distributed through social media channels and advisor websites.
- Maintains and oversees digital channels, including websites and social media platforms.
- Supports Wood Gundy advisors with their marketing efforts, particularly around social media engagement and content distribution.

Reason the role is open?

- The team is implementing a new social media enablement platform and requires support for the onboarding, migration, and implementation activities.
- The role will help drive the change management strategy, including stakeholder engagement, communications, training, and adoption planning.
- Responsible for supporting project timelines, milestones, and budget tracking throughout the implementation.
- Supports monitoring and governance of advisor social media activity to ensure compliance with regulatory and corporate requirements.

What project will this contractor be working on? Implementation of a new social media enablement platform.




- The new tool will enable advisors to share pre-approved content (e.g., thought leadership articles, market insights, etc.) on approved social media channels within the organization's compliance framework.

Team structure: Team is 4 individuals, all FTEs.

Who Will the Candidate Be Working with on a Daily Basis?

- Immediate team
- Working closely with Compliance team (1 individual)
- Team who supports Wood Gundy marketing - Exec. Director, Director, marketing consultants - ensuring that they are well-versed in tool, providing updates.
- Social Media Specialist who runs the platform.

How many years of experience? ~5-7 years of experience

:

As the Program Manager, Social media enablement for CIBC Wealth Management, you will lead the planning, coordination, and execution of a high-profile initiative to onboard, migrate, and implement a new social media management platform.

This highly visible program will play a critical role in modernizing advisor marketing capabilities, improving the advisor experience, and enabling scalable, compliant, and efficient social media practices across the business.

How You'll Succeed

- Large-scale program delivery: Proven experience leading large-scale programs or projects, ideally involving platform implementation, onboarding, migration, or broader transformation initiatives.
- Program management: Strong command of core program management disciplines, including planning, governance, risk management, stakeholder coordination, and execution.
- Change management & adoption: Demonstrated success leading technology-enabled business change and driving user adoption at scale.
- Communication & influence:



Excellent communication and influencing skills, with the ability to distill complex information into clear updates, decisions, and action plans.
- Multi-workstream management: Ability to manage multiple workstreams simultaneously and deliver effectively in a fast-paced, deadline-driven environment.
- Executive reporting & governance: Experience preparing executive materials, status reporting, and governance documentation to support effective decision-making.
- Organizational effectiveness: Strong organizational skills, sound judgment, and a proactive, solutions-focused approach.

Who You Are

- Strategic leadership & execution: You are a highly organized and strategic program leader who can move seamlessly between executive-level planning and day-to-day execution.
- Collaborative and influential: You build strong relationships across teams and drive alignment among stakeholders with diverse priorities.
- Balanced in your approach: You bring a thoughtful perspective that balances business objectives, client experience, and risk and compliance requirements in a regulated environment.
- Accountable and results-oriented: You take ownership, act with initiative, and consistently deliver high-quality outcomes.
- Values-driven: You reflect CIBC's values of trust, teamwork, and accountability, and bring authenticity and integrity to your work.

Must Have Requirement

- 5-7 years of large-scale program and project management experience
- Experience with platform migration projects
- Strong stakeholder communication skills, organizational effectiveness
- Experience supporting change management initiatives

Nice to Have

- PMP certification
- FI experience or experience working in a regulated environment
- Prior experience working with social media management tools

Soft Skills

- Solid communication skills
- Strategic leadership
- Strong relationship-building skills

NOTE

Role will close on Sept 22 at 9am

📌 Project Manager - Social Media Program #107631 (Toronto)
🏢 Carlos Goncalves
📍 Toronto