- Lead brand marketing strategies and activation plans that strengthen awareness, consideration and commercial positioning across a national hotel portfolio.

- Develop integrated marketing plans supporting priority brands, markets, customer segments and portfolio growth initiatives.

- Support the continued positioning and growth of premium and upscale hospitality brands.

- Translate enterprise and national marketing strategies into relevant Canadian market and property-level activation opportunities.

- Identify opportunities to strengthen brand relevance with guests, hotel owners, developers and commercial partners.

- Partner with creative, communications and digital teams to translate brand strategies into effective campaigns, messaging and activation.

- Lead the marketing development and activation of key strategic partnerships across travel, affinity and commercial channels.

- Develop annual and campaign-level partnership plans focused on customer acquisition, engagement, brand visibility and incremental revenue.

- Identify opportunities to expand existing partnerships and develop new relationships that support commercial growth.

- Lead partnership marketing campaigns from business case and planning through execution, measurement and optimization.

- Establish clear partnership objectives and KPIs, monitor performance and lead regular business reviews.

- Serve as the primary marketing relationship lead for assigned strategic partners.

- Adapt and localize existing global or enterprise marketing programs, tools and playbooks for the Canadian market.

- Develop scalable marketing programs and resources that help hotel operators respond to market, customer and commercial opportunities.

- Work closely with hotel support and franchise teams to understand recurring owner, operator and property-level marketing needs.

- Support hotel adoption of marketing programs through communications, presentations, webinars, conferences and other education channels.

- Use market, customer, channel and hotel performance insights to identify portfolio-wide and market-specific opportunities.





- Bring a robust commercial lens to marketing planning, connecting marketing investment with demand generation, revenue performance and owner value.

- Partner across Marketing, Sales, Revenue Management, Distribution, Loyalty and hotel support functions to identify integrated commercial opportunities.

- Develop strategic recommendations, business cases, presentations and performance updates for senior leadership.

- Lead significant cross-functional marketing initiatives from strategy and planning through execution, measurement and optimization.

- Establish clear objectives, timelines, accountabilities and performance measures for major programs.

- Manage agency, vendor and external partner relationships as required.

- Contribute to annual marketing planning, budget prioritization and broader commercial strategy.

Requirements

- 7 to 10 years of progressive marketing, commercial or sales and marketing experience within the hotel or hospitality industry.

- Meaningful above-property hotel sales and marketing experience within a hotel company, brand organization or multi-property management environment is strongly preferred.

- Solid understanding of hotel economics, demand generation and the relationship between Marketing, Sales, Revenue Management and Distribution.

- Experience developing brand marketing strategies and integrated marketing programs.

- Demonstrated experience managing strategic partnerships and senior external stakeholder relationships.

- Experience working within a franchise, owner-operated or multi-property hospitality organization is strongly preferred.

- Experience working directly with hotel owners, operators, General Managers or commercial leaders is considered a strong asset.

- Experience supporting upscale,



premium or multi-segment hospitality brands is an asset.

- Strong commercial acumen with the ability to connect marketing investment to measurable demand and revenue outcomes.

- Ability to understand individual property challenges while developing solutions that can scale across a larger portfolio.

- Strong partnership development, relationship management and negotiation skills.

- Proven ability to influence and lead across functions without direct authority.

- Solid strategic thinking combined with the ability to move initiatives from concept through execution.

- Strong analytical capability with the ability to translate market and performance data into actionable marketing recommendations.

- Excellent written, verbal, presentation and stakeholder communication skills.

- Confidence working with senior executives, hotel owners and external business partners.

- Strong project and program management skills.

- Strong proficiency with Microsoft PowerPoint and Excel.

- Post-secondary education in Marketing, Business, Hospitality, Communications or a related discipline is preferred.

Corporate Culture

- Senior-level opportunity within a well-established and well respected national hospitality organization.

- Broad exposure across brand marketing, strategic partnerships, commercial strategy and hotel-level activation.

- Opportunity to influence the growth and positioning of a diverse portfolio of established and emerging hospitality brands.

- Opportunity to play a meaningful role in the continued development of a premium and upscale hotel portfolio.

- Highly cross-functional role working with senior leaders across Marketing, Sales, Revenue Management, Distribution, Loyalty and hotel operations.

- Significant interaction with hotel owners, operators and strategic external partners.

- Opportunity to develop programs that directly influence guest demand, property performance and portfolio growth.

- Hybrid working environment.

- Contract position with meaningful strategic scope and national impact.

📌 Senior Manager, Brand Marketing, Partnerships & Property Activation (Toronto)
🏢 JRoss Recruiters
📍 Toronto