THE OPPORTUNITY

CRG is hiring a Senior Research Analyst to do the hands-on work at the centre of our projects. Working with research managers and directors, the Senior Analyst programs and tests surveys, cleans and analyzes data, builds tables, charts, and dashboards, and drafts the reports that go to our clients.

This is a role for an analyst who already knows the fundamentals and wants to take on more responsibility. You will own the analysis on your projects, help shape how results are presented, and begin working directly with clients and guiding junior analysts. This role is designed as a strategic stepping stone, offering a clear development pathway and direct mentorship to transition into a Research Manager position.

WHAT YOU WILL DO

Data collection and management

- Program, test, and launch online surveys and manage sample and quotas during fieldwork.
- Clean, weight, and prepare survey and secondary datasets for analysis, and document the steps you take.
- Run data quality checks and flag issues before they reach a report.

Analysis

- Conduct descriptive and statistical analysis, including crosstabs, significance testing, segmentation, and driver analysis as projects require.
- Work with secondary and administrative data, including tourism, economic, and program performance data.
- Contribute to analysis plans and suggest approaches that answer the client's questions.

Reporting and visualization

- Build transparent charts, tables, and dashboards in tools such as Power BI, Tableau, and Excel.
- Draft report sections and presentation slides that explain what the data show and why it matters.
- Prepare reporting portals and templates that the team can reuse across projects.

Project support and mentoring

- Support research managers with work plans, timelines, and client communications, and join client meetings to walk through results.
- Help train and guide junior analysts and associates on data handling, analysis, and quality standards.

WHAT WE ARE LOOKING FOR

Required





- A minimum of two years of experience in market research, evaluation, data analysis, or a related field.
- Hands-on experience with survey data, from programming and fieldwork through cleaning, analysis, and reporting.
- Proficiency with at least one statistical analysis tool such as SPSS, Q, or R, and strong Excel skills.
- Experience building data visualizations (infographics / dashboards).
- Strong attention to detail and a habit of checking your own work.
- Clear written and spoken English, including the ability to explain analytical results to people without a research background.
- An undergraduate degree in a research discipline such as social sciences, statistics, economics, business, or a related field.
- Currently living in Canada and legally eligible to work in Canada.

Preferred

- A graduate degree (master's or higher) in a research discipline.
- Bilingual in English and French, with the ability to work with French-language survey materials and reports.
- Experience with survey platforms and panel management.
- Experience in tourism, destination marketing, economic development, public sector, or social impact research.

ABOUT CONTEXT RESEARCH GROUP INC. (CRG)

Context Research Group Inc. is a Canadian owned and operated research and analytics firm. We help organizations understand their data and use it to build evidence-based strategies that are meaningful and equitable.

Our market research practice works extensively with public sector organizations, governments and not-for-profits. Recent projects include strategy development, program evaluation, journey mapping, visitor and customer satisfaction, brand strategy,



and custom studies. Our social impact practice helps funders and organizations develop logic models and evaluation frameworks, then track the performance of their programs and investments over time through our software, Amplify by CRG, and our consulting services.

CRG is an accredited agency member of the Canadian Research Insights Council (CRIC). Our team of research directors, managers, and analysts works remotely across Canada.

WHO DOES WELL AT CRG

- Storytelling. We look for people who love to find the story behind the data. Making sense of the numbers and sharing what matters with stakeholders is at the heart of what we do.
- Curiosity. If you can formulate a question, you can find an answer to it. We want colleagues who are not afraid to think outside the box and challenge themselves.
- Ownership. Quality and ownership go together. We want people who take responsibility for their work and make sure every detail represents their best effort.
- Technical. Our analysts are comfortable in the data. We want someone who enjoys learning new tools and methods and who takes pride in clean, well-documented work.

COMPENSATION AND WORKING ARRANGEMENTS

- Salary range of $65,000 to $75,000 CAD per year, based on experience and qualifications.
- Benefits package.
- Full time, permanent position.
- Work from home, anywhere in Canada. Occasional travel for team and client meetings.
- Start date as soon as possible.

HOW TO APPLY

Please submit a cover letter and resume. In your cover letter, tell us about a research project you led and presented, and what you would bring to a small, senior team.

CRG is committed to building an equitable and inclusive workplace and welcomes applications from all qualified candidates. Accommodations are available on request at every stage of the hiring process. We thank all applicants for their interest. Only those selected for an interview will be contacted.

www.crg.ca www.amplify.crg.ca

📌 Senior Market Research Analyst (Canada)
🏢 Context Research Group Inc. (CRG)
📍 Canada