Senior Marketing Manager

Demand Generation | Marketing Operations | Events

About BX Studio

BX Studio is a rapidly scaling digital agency working with enterprise brands including Reddit, Headspace, and Verifone, as well as growth-stage startups. We specialize in web design, development, SEO and AEO, and content services. In the past two years, we have grown from 24 to 80 people, doubled our revenue, and won Webflow's 2025 Enterprise Partner of the Year award. We are a fully remote company.

Why This Role Exists

BX Studio has built strong momentum through excellent work, founder-led sales, referrals, and relationships. As we continue moving upmarket, we need a senior marketer who can turn that momentum into a repeatable top-of-funnel system.

This is not a coordination-only role. You will hold the full picture, set the plan, build the operating system, and move the work forward across brand, content, events, partnerships, customer marketing, paid and organic activity, and sales follow-up.

You will join as a senior individual contributor with the opportunity to shape the function and, as volume grows, help define the support needed beneath it.

What You Will Own

Demand Generation and Go to Market Planning

- Build and run a practical marketing plan that grows awareness, engagement, qualified demand, and pipeline among enterprise and growth-stage buyers.
- Develop a sustained upmarket presence so BX Studio shows up consistently in the channels, conversations, and communities that influence buying decisions.
- Translate company growth goals into quarterly priorities, campaigns, budgets, targets, owners, and reporting.
- Partner closely with the CEO and commercial team to strengthen founder-led sales with a scalable marketing motion.

Marketing Operations and Measurement

- Create transparent lifecycle definitions, including meaningful MQL and SQL criteria agreed with sales and connected to buyer fit, intent, and budget.
- Make the CRM the source of truth for campaigns, events, leads, source data,



follow-up, and pipeline contribution.
- Build dashboards and reporting that show what is working, what is not, and where BX Studio should invest next.
- Improve attribution, campaign tracking, lead routing, follow-up workflows, documentation, and SOPs.

Events, Partnerships, and Relationship Marketing

- Own the strategy and execution for hosted dinners, curated gatherings, webinars, conferences, sponsorships, and other relationship-led programs.
- Set an objective, target audience, budget, lead goal, activation plan, and follow-up plan for every event BX Studio hosts, sponsors, or attends.
- Evaluate event performance through attendance quality, engagement, qualified conversations, pipeline influence, and return on spend.
- Help BX Studio cultivate relationships with founders, operators, private equity and venture capital communities, partners, and other trusted referral sources.

Brand, Content, and Customer Marketing

- Turn BX Studio's expertise, client outcomes, and point of view into campaigns and content that build credibility with senior buyers.
- Own the integrated marketing calendar across case studies, thought leadership, email, social, webinars, events, customer stories, paid media, and organic programs.
- Shape briefs, write or edit high-value copy when needed, and maintain a strong standard for message, voice, and visual storytelling.
- Use client relationships and completed work to support case studies, advocacy, referrals, and customer marketing programs.

Cross Functional Leadership

- Coordinate senior leaders, subject-matter experts, project managers, content, organic growth,



paid media, design, and external partners around one plan.
- Manage up effectively, create clarity from incomplete inputs, and keep decisions and deliverables moving without waiting for step-by-step direction.
- Use AI tools confidently to accelerate research, planning, repurposing, analysis, and production while keeping human judgment and quality control in the loop.

What We Are Looking For

- Significant B2B marketing experience, including ownership of multi-channel programs that contributed to qualified demand and pipeline.
- A track record of building or materially improving a marketing operating system, not only executing tasks within an established one.
- Strong marketing operations skills across CRM governance, lifecycle stages, MQL and SQL definitions, attribution, dashboards, campaign tracking, and lead follow-up.
- Real ownership of in-person and virtual events, from audience strategy and budgeting through sponsorship, promotion, lead capture, follow-up, and performance measurement.
- Experience marketing a high-consideration service or solution through credibility, expertise, relationships, and a longer sales cycle.
- Strong brand and content judgment, with the ability to turn complex expertise into clear, persuasive stories across channels.
- Confidence working directly with founders and executives, managing competing priorities, and influencing without excessive process or hierarchy.
- A proactive operating style: identifying gaps, recommending the path, establishing the workflow, and driving it through completion.
- Practical fluency with AI-assisted marketing workflows and the judgment to protect accuracy, originality, and quality.

Tools and Working Style

You should be comfortable working across CRM and marketing automation platforms, analytics and reporting tools, project-management and documentation systems, email and social platforms, event tools, and modern AI tools.

📌 Senior Marketing Manager (Canada)
🏢 BX Studio
📍 Canada