Join WestJet as an Intermediate Product Owner, focusing on CRM and marketing automation initiatives. This in-person position emphasizes enhancing customer journeys and digital communications. In this pivotal role, you will contribute to the technical development of WestJet's CRM strategies, collaborating closely with various teams to translate business needs into customer-centered solutions.
Your work will revolve around creating automated workflows and improving marketing technologies to enhance guest engagement effectively. Key Responsibilities:
- Deliver CRM customer journeys and automated communications
- Collaborate to translate marketing needs into technical executions
- Design intricate workflows for marketing automation platforms
- Manage and maintain the product backlog efficiently
- Analyze and troubleshoot customer journey integrations Requirements:
- Minimum 3-5 years in digital marketing or CRM
- Proficient with tools like Adobe Campaign and Salesforce
- Proven skills in customer journey design
- Robust communication and relational skills
- Capability to work autonomously and within a team Shape the future of customer engagement at WestJet with your product ownership and marketing automation expertise.