Develop and maintain a consistent brand identity, voice, and market positioningEnsure brand standards across the website, social media, proposals, presentations, advertising, events, and sales materialsManage relationships with external designers, agencies, printers, and other marketing partnersDevelop and execute an annual marketing plan aligned with company growth objectivesPlan and manage campaigns across email, LinkedIn, digital advertising, webinars, events, and partner channelsCreate campaigns promoting managed IT, cybersecurity, cloud, Microsoft 365, AI, data governance, and other technology solutionsManage the marketing calendar, budgets, timelines, and deliverablesCoordinate joint marketing initiatives and funding with technology vendors and distribution partnersDevelop content including case studies, customer success stories, articles, newsletters, guides, presentations, and downloadable resourcesManage website content and coordinate updates to improve messaging, engagement, and lead conversionOversee the company's social media presence, especially LinkedInSupport SEO, paid campaigns, and other digital marketing activitiesTranslate technical concepts into explicit, business-focused messagingWork with sales to define target markets, ideal customer profiles, and campaign prioritiesDevelop sales enablement materials and customer communicationsBuild campaigns that generate qualified leads and support pipeline growthTrack leads from source through conversion in the CRMSupport customer events, webinars, seminars, sponsorships, and strategic partnershipsEstablish measurable marketing objectives and KPIsReport on campaign performance, lead generation, conversion rates, engagement, and return on marketing investmentUse performance data to improve campaign targeting, messaging, and channel selectionMonitor competitors, market trends,



and customer needs to identify opportunitiesRequirementsBachelor's degree or diploma in marketing, communications, business, or a related fieldFive or more years of experience in marketing, brand management, or demand generationExperience in B2B technology, managed services, cybersecurity, SaaS, or professional services is strongly preferredStrong written communication, editing, storytelling, and presentation skillsDemonstrated experience managing digital campaigns, content programs, websites, social media, and eventsFamiliarity with CRM, email marketing, analytics, content management, and marketing automation platformsAbility to manage multiple initiatives, stakeholders, budgets, and deadlinesStrong business judgment and the ability to work independently in a growing organizationExperience working with Microsoft or other technology vendor marketing programs is an assetCore CompetenciesDemonstrates expertise in developing and executing comprehensive marketing strategies, managing digital campaigns, and creating engaging content that drives brand awareness and lead generation. Proficient in utilizing analytics and performance data to optimize marketing efforts and achieve measurable objectives.Highest-signal resume keywordsDigital Campaign ManagementContent DevelopmentB2B Technology MarketingBrand ManagementCRM and Marketing AutomationMarket ResearchATS Optimization KeywordsHard SkillsMarketing StrategyLead GenerationSEOEmail MarketingContent ManagementData AnalysisBudget ManagementKPI DevelopmentCampaign Performance ReportingMarket ResearchSoft SkillsStrong Written CommunicationStorytellingPresentation SkillsBusiness JudgmentStakeholder ManagementIndustry KeywordsB2BManaged ServicesCybersecuritySaaSProfessional ServicesBrand IdentityMarket PositioningDigital AdvertisingSocial Media ManagementCustomer EngagementTools & TechnologiesCRM PlatformsEmail Marketing ToolsAnalytics SoftwareContent Management SystemsMarketing Automation Platforms#J-18808-Ljbffr

📌 Marketing Brand Manager (Winnipeg)
🏢 Jobtailor
📍 Winnipeg