Advoc Digital is a Toronto-based digital marketing agency helping DTC brands grow through paid media and content strategy, with a focus on wine, beverage, and premium food brands. Our campaigns are data-driven, conversion-focused, and built to scale across Meta, Google, TikTok, and other digital platforms.We’re looking for an experienced Senior Paid Media Specialist to manage paid media strategy, execution, optimization, and reporting as we continue to grow our DTC client base.Position: Senior Paid Media SpecialistStart Date: ImmediateSalary: $70,000 to $80,000 per year, commensurate with experienceEmployment: Full-timeWork Model: Hybrid, 3 days in officeSchedule: Monday to Friday, 9:00 AM to 5:00 PMLocation: #2000 - 2 Sheppard Ave E, North York, ON M2N 5Y7Application Timeline: Applications will be reviewed on a rolling basis. Qualified candidates can expect to hear from us within approximately 5 business days, with interviews typically scheduled within 2 weeks of application.Role DescriptionAs Senior Paid Media Specialist, you’ll own the day-to-day performance of paid media campaigns for assigned DTC e-commerce clients. You’ll report to the Head of Operations and work closely with account and creative teams to ensure campaigns are strategically aligned, properly executed, and continuously improved.This is a senior, hands-on role for someone who is analytical, detail-oriented, proactive, and comfortable working independently in a growing agency environment.Key ResponsibilitiesPlan, launch, manage, and optimize campaigns across Meta, Google, TikTok, and other relevant paid media platformsMonitor campaign performance, budgets, pacing,



and KPIs to identify opportunities for improvementDevelop creative testing strategies, including hooks, messaging angles, formats, and frameworks for evaluating ad performanceConduct audience research, keyword research, segmentation, A/B testing, and funnel analysisSet up and maintain tracking infrastructure, including UTMs, GA4, Meta Pixel, CAPI, and platform-specific conversion trackingTroubleshoot ad delivery issues, tracking discrepancies, attribution gaps, and platform compliance concernsPrepare weekly performance updates, campaign recaps, and analytics reports for internal and client-facing useCommunicate campaign insights, performance trends, and optimization recommendations clearly to internal teams and clientsStay current on paid social, e-commerce marketing, platform changes, AI tools, and performance marketing best practicesContribute to Advoc’s paid media systems, testing frameworks, documentation, and overall practice developmentRequired Qualifications5+ years of hands-on paid media experience, preferably with DTC or e-commerce brandsPrevious agency experience is requiredDeep expertise in Meta Ads, with a proven track record running conversion-focused campaigns for e-commerce clientsStrong working knowledge of Google Ads, including Search,



Shopping, and Performance MaxSolid understanding of e-commerce tracking and attribution, including GA4, UTMs, Meta Pixel, CAPI, and conversion optimizationStrong creative strategy skills and ability to identify what makes ads convertExcellent analytical, problem-solving, written, and verbal communication skillsComfortable presenting campaign performance to clients and answering questions professionallyHighly organized, detail-oriented, and able to manage multiple client accounts independentlyPreferred QualificationsExperience with TikTok Ads and other emerging social platformsExperience working with wine, beverage, food, or other premium DTC brandsFamiliarity with Klaviyo, Commerce7, Shopify, server-side GTM implementations, or advanced tracking setupsBachelor’s degree in Marketing, Advertising, Business, Communications, or a related fieldWhat We OfferCompetitive salary of $70,000 to $85,000, based on experienceHybrid work environment with 3 days in office and flexibility for remote workAnnual agency-wide holiday shutdown between Christmas and New Year’sDirect access to senior leadership and the opportunity to help shape Advoc’s paid media practiceWork with premium food and beverage brands, primarily wineries and craft beverage companiesCollaborative team environment where your expertise shapes how we operateProfessional development and growth opportunities as the agency growsAdvoc Digital is an equal prospect employer and is committed to creating an inclusive, respectful workplace for all employees.#J-18808-Ljbffr

📌 Senior Paid Media Specialist - C$70,000 - C$85,000 A Year (Winnipeg)
🏢 Advoc Digital
📍 Winnipeg