Shape the future of tourism as the Chief Executive Officer at Destination British Columbia, focusing on economic development and sustainability. Engage diverse stakeholders while leading strategic initiatives.

You will be responsible for steering Destination BC's mission to enhance the visitor experience and promote community vitality. Reporting to the Board, you'll lead a multifaceted organization involved in destination marketing, analytics, and stakeholder engagement. This role requires a leader with a cooperative spirit and strong political acumen to balance economic and destination stewardship.

Key Responsibilities:
• Set the strategic vision for tourism development
• Facilitate collaboration between government, industry, and Indigenous groups




• Oversee marketing strategies for British Columbia’s tourism sector
• Inspire organizational efforts across diverse functions
• Drive data-informed decision-making for sustainable growth

Requirements:
• Extensive experience in executive management
• Exceptional skills in stakeholder engagement
• Deep understanding of brand identity and tourism marketing
• Commitment to change, innovation, and inclusivity
• Ability to lead in a rapidly changing environment

Lead tourism initiatives that benefit communities and enhance British Columbia’s global reputation.
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📌 Executive Leadership Role in Tourism (British Columbia)
🏢 Institute of Public Administration of Canada
📍 British Columbia