Shape the future of Backcountry's marketing strategies as the VP of Performance Marketing. Work hybrid between Toronto and remote to enhance brand presence and performance.

In this strategic position, you will manage the paid media P&L; across multiple brands, translating revenue goals into effective marketing strategies. With a focus on team building and cross-functional collaboration, you’ll establish rigorous standards for analysis and performance optimization. Your leadership will spearhead innovation in performance marketing initiatives.

Key Responsibilities:
• Own and manage the performance marketing P&L; for all brands
• Develop channel strategies based on data and financial metrics
• Create and execute robust playbooks for campaigns and launches
• Foster a culture of testing and data-driven insights




• Analyze competitive landscape for recent opportunities in marketing

Requirements:
• Bachelor’s degree in Marketing, Business, or relevant field
• 12+ years in performance marketing with team leadership experience
• Proven success in managing large paid media budgets
• Strong knowledge of marketing performance indicators
• Ability to influence without direct authority among stakeholders

Lead Backcountry's performance marketing initiatives, ensuring that strategies are innovative and impactful across a portfolio of exciting outdoor brands.
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📌 Vice President of Marketing Performance Strategy (Ontario)
🏢 Csc Generation Enterprise
📍 Ontario