This role is required deep south Calgary and is required on site.

Build the annual marketing plan across all events and seasons, aligned with direction from leadership, revenue and guest experience goals.

Maintain brand positioning and messaging consistency across the full guest journey.

Take input and priorities from leadership and turn them into integrated marketing plans, then present those plans and their results back to leadership.

Manage and mentor our marketing team: set priorities, review work, and support their growth.

Direct our digital agency, freelancers, and vendors: set strategic briefs, approve creative direction, and evaluate performance.

Campaign & Content Direction

Set the strategic concept and creative direction for major campaigns across social, email, web, signage, and onsite marketing with input from leadership.

Approve content calendars and campaign plans.

Ensure consistent, on-brand messaging and creative quality across all channels and touchpoints.

Personally write and edit copy for key campaigns, newsletters, and materials as needed.

Hands-On Execution

Roll up your sleeves during major events and crunch periods: jump into content creation, onsite marketing support, and campaign execution alongside your team.

Step in directly wherever the marketing engine needs it, not only when directing others.

Own the digital marketing strategy and the relationship with our digital agency.

Set paid media goals and budget allocation across platforms (Meta, Google, etc.); review performance and adjust strategy.

Turn campaign data into clear recommendations for leadership, not just reporting.

Traditional & Earned Media

Build and manage relationships with local and national media outlets to secure organic press coverage for major events and announcements.

Draft and pitch press releases, media kits,



and story angles that generate earned coverage, coverage you don't pay for, as opposed to paid ads or sponsored placements.

Identify traditional media opportunities (print, radio, TV) that complement digital and paid campaigns, particularly for milestone events and tournaments.

Track earned media placements and mentions, and report their reach and value alongside paid and owned channel performance.

Budget Ownership

Own the annual marketing budget across events

Approve spend, review monthly budget reporting, and flag variances to leadership.

Reporting to Leadership

Report on KPIs, campaign performance, and guest sentiment trends to leadership, with recommended next steps.

Surface emerging issues to Leadership with a proposed course of action, not just raw data.

What You Bring

5-8+ years of experience in marketing, communications, or event marketing, including experience leading campaigns or teams

A track record of taking direction from leadership and translating it into a clear, well-run marketing plan

Experience managing or mentoring direct reports and/or agency relationships

A genuine willingness to do the work yourself, not only direct others, especially during major events

Robust creative and brand judgment, with excellent writing and editing ability

Comfort owning a budget and making resource tradeoffs

Excellent stakeholder management, including presenting confidently to senior leadership

Experience directing designers, agencies, and external vendors

Fluency with digital advertising platforms (Meta, Google) and interpreting performance data

Experience securing earned media coverage and managing press/media relationships, not just paid or owned channels

Familiarity with events, tourism, hospitality, or entertainment is an asset

Availability to work onsite during major event weekends

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📌 Marketing Manager (Alberta)
🏢 Contemporary Career Consultants
📍 Alberta