Join Starcom as an Associate Director, driving insights and analytics in marketing measurement. Focus on Marketing Mix Modeling to enhance client strategies through data interpretation.

In this pivotal role, you will develop and scale the agency's MMM capabilities while guiding clients on effective data use. Your expertise in analytics and consulting will help navigate complex projects and deliver explicit recommendations that influence media investment strategies.

Key Responsibilities:



• Lead development of MMM capabilities and client best practices • Define client objectives and measurement strategies collaboratively • Ensure data readiness and oversee collection for models • Manage analytics execution and model validation processes • Translate complex model results into practical business actions

Requirements: • 8+ years in marketing analytics or media roles • Expertise in Marketing Mix Modeling principles and execution • Experience managing complex projects and data workflows • Deep understanding of media channels and analytics tools • Aptitude for conveying insights to senior stakeholders

Champion data-driven marketing strategies at Starcom, enhancing client relationships through expert analytics leadership. #J-18808-Ljbffr

📌 Associate Director, Marketing Measurement at Starcom (Winnipeg)
🏢 Publicis Groupe ANZ
📍 Winnipeg