Prima Living, a proud member of the Primacorp group of companies, is leading the next generation of senior living in Canada with their Amenida brand. Guided by Primacorp's vision and resources, we're growing a network of vibrant, people-first communities that put compassion and connection at the heart of everything we do. Through cultural inclusivity, operational excellence, and genuine care, we're redefining what retirement living can be. Together, Prima Living and Primacorp are building a purpose-driven future where every resident feels valued, supported, and truly at home.

Reports To: Executive Director / General Manager

Job Status: Full-Time

Pay: $55,000–$60,000 + Bonus

Location: Onsite Prima Living - Park Place

Your Day-to-Day

Drive occupancy, move-ins, and revenue targets

Manage full sales cycle: inquiries, tours, follow-ups, and closing

Conduct personalized residence tours

Maintain CRM, pipeline, and accurate forecasting

Execute local outreach and build referral relationships

Attend community events and generate qualified leads

Provide empathetic guidance to prospects and families through decision-making and move-in





Ensure smooth transition in collaboration with operations teams

Track sales activity, leads, and performance metrics

Monitor local market and competitors

What You Bring

2+ years consultative or relationship-based sales experience preferred

Experience in retirement living, healthcare, or hospitality an asset

Solid sales performance and CRM skills

Excellent communication and relationship-building abilities

Valid driver’s license and access to transportation

Business/marketing education an asset

Working Conditions

Flexible schedule, including evenings/weekends as needed

Local travel for outreach and events

Mix of office, residence, and community-based work

Fast-paced, high-touch customer engagement environment

We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.

We are proudly Canadian - rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.

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📌 Retirement Living Consultant (Ontario)
🏢 Prima Living
📍 Ontario