Compensation: CAD 50,000 - CAD 55,000 - yearlyJob DescriptionThe Coordinator, Email Marketing, is responsible for coordinating the day‑to‑day development of email communications, with a primary focus on curating content and shaping compelling stories, gathering and aligning inputs from cross‑functional partners, and ensuring emails are delivered accurately and on time.Key Performance MetricsTimely and accurate development of compelling email content and briefs that reflect Indigo’s voice and ensure readiness for execution90% on‑time stage gate for emailCore email performance metrics (e.G., open rate, click rate, conversion)Effective coordination of cross‑functional inputs, ensuring timely feedback, alignment, and execution readinessKey AccountabilitiesFunctionalExecute emails from concept brief to deployment by:Supporting/Developing creative briefs for email communications, building from the marketing calendarFacilitating email content, stakeholder reviews and edits, ensuring milestones and interim deadlines are met and on‑time deploymentPerform quality assurance on all emails with the production team to guarantee accuracy of products, content, and linksSupport email performance tracking and reporting by preparing and analyzing campaign results, demonstrating curiosity in identifying trends and surfacing key observationsStay up‑to‑date with trends and best practices in email marketing and share this information with the marketing teamAct as an advocate for the customer by placing them at the forefront of all decision‑making and design processesChallenge the status quo by consistently identifying areas for improvement,



diagnosing issues and working to resolve themProvide other support to projects as needed by the digital marketing teamPeopleLead cross‑functional collaboration by building strong relationships, fostering alignment, and encouraging new ideas and perspectivesShare knowledge with others and actively seek to learn, demonstrating curiosity and a commitment to continuous growthHelp others understand the impact of their work, proactively engaging cross‑functional partners to gather input and perspectivesLead by example in fostering an open setting where ideas are shared freely and feedback is welcomedCulturalModel Indigo’s beliefs and convey a positive image in everything you doCelebrate diversity of thought and have an open mindsetTake an active role in fostering a culture of continual learning, taking risks without the fear of making mistakesEmbrace, champion and influence change through your team and/or the organizationSCOPEReports to: Senior Manager, Email MarketingManager once Removed (MOR): Vice President, Marketing Strategy & Omni Channel CommunicationKey RelationshipsInternalEmail marketing teamOnline merchandising teamLoyalty TeamCategory managers in various departmentsEvents TeamExternalEmail Service Provider (ESP)



and related campaign management toolsQualificationsWork Experience / Education / CertificationsBachelor’s degree or college diploma in preferably marketing, communications or business, or equivalent experience1+ years of experience in email marketingExperience using project management tools to support workflow organization and cross‑functional coordination, or contributing to the development of new processes, is preferredExperience in a B2C fast‑paced retail / ecommerce environmentUnderstanding of data driven marketingUnderstanding of email marketing metrics and tactics is considered an assetVery detail oriented with strong analytical, planning and time‑management/organizational skillsAbility to work in a very fast‑paced environmentAbility to manage multiple highly detailed tasks accurately while reacting with urgency and reprioritizing as needed to ensure all objectives and project deadlines are metStrong communication skills – dealing with stakeholders on a daily basisAdditional InformationAt Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Colour), members of the LGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources [email protected] .Job Location#J-18808-Ljbffr

📌 Coordinator, Email Marketing - C$50,000 - C$55,000 A Year (Winnipeg)
🏢 Indigo
📍 Winnipeg