Senior Digital Personalization Specialist at The Home Depot in Toronto, ONM3C 4H9
Job Description
Pay Range: $60,000 - $90,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.
Home Depot is looking for a Senior Digital Personalization Specialist to join the Digital Content & Personalization team. This role will focus on executing, and optimizing personalized digital experiences, primarily across website personalization and digital marketing campaigns, in close partnership with Marketing, Creative Services, and Technology teams.

This is a role suited for someone who is both creative and analytical, who can translate complex campaign objectives into personalized customer experiences, configure advanced rules and triggers, and track performance to drive continuous improvement and innovation.

Key Responsibilities

Campaign Planning & Setup (35%) :

Partner with Marketing team to understand campaign goals, audiences and timelines.

Plan and coordinate campaigns end-to-end, including timelines, dependencies, and project management.

Leverage Customer Data Platform (CDP) data to support personalization strategies and targeting segments.

Ensure strong organization, and documentation across initiatives.

Hands-on execution of personalization campaigns, including:

Business rules

Triggers

Segments

Decision logic

Campaign Operationalization & Analysis (35%):

Assist with ongoing governance of digital personalization initiatives, with a strong focus on website personalization.

Work closely with Creative Services to gather, manage, and deploy creative assets, ensuring alignment with personalization best practices.

Analyze personalized campaigns to derive actionable insights, track campaign effectiveness, and inform strategic decisions.

Analyze Digital Asset Management (DAM) platform, Customer Data Platform (CDP), and Orchestration system to continually improve, enhance, and scale future campaigns.





Strategic Implementation (30%):

Identify opportunities for process operationalization, automation, and enhancements in systems, and to be an active participant of implementation for these solutions.

Support and optimize campaign execution within Salesforce Marketing Cloud Engagement and other equivalent personalization platforms.

Provide recommendations to maximize overall personalization impact.

Plans and Aligns

Communicates Effectively

Action Oriented

Drives Results

Skills

Analytical, influential, and interpersonal skills

High attention to detail and organizational skills

Propensity for problem-solving and critical thinking skills

Data Analysis and Interpretation

Customer-Centric: Using insight and feedback to enhance personalized campaigns

Direct Manager/Direct Reports

Reports to Manager of Personalization

Travel Requirements

Limited

Travel to store locations as needed

Physical Requirements

Extended Sitting

Location

5 days in office

Working Conditions

Working in a corporate office setting: computer work, in-person meetings, and camera-on virtual meetings

University/College degree in a related area of study, or equivalent experience

Minimum Years of Work Experience

3–5+ years of experience in digital marketing, personalization, marketing technology, or digital operations.

Demonstrated experience leading project teams or managing complex stakeholder relationships.

Certifications

Salesforce (Trailhead Academy) or Amperity (Learning Lab) certifications are highly preferred

Other Requirements/Assets

Hands-on experience with Salesforce Marketing Cloud Personalization

Strong understanding of personalization from various digital channels, or digital customer experiences (eCommerce experience preferred)

Working knowledge of Customer Data Platforms (Amperity)

Organizational, communication, and stakeholder management skills

Analytical mindset with the ability to interpret performance data and provide recommendations

Exposure to Adobe AEM or other CMS platforms

Prior eCommerce experience is a plus

Experience working with vendors or third-party personalization tools to drive business growth

In our commitment to efficiency, consistency,



and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.

Our Core Values
Our associates are encouraged to initiative creative and innovative ways to serve our customers and improve the business as well as spread best practices throughout the company.

Taking Care of Our People
The key to our success is treating people well. We do this by encouraging associates to speak up and take risks, by recognizing and rewarding good performance and by leading and developing people so they may grow.

Respect For All People
In order to remain successful, our associates must work in an environment of mutual respect, free of discrimination and harassment where each associate is regarded as a part of The Home Depot Canada team.

Doing The Right Thing
We exercise valuable judgement by “doing the right thing” instead of just “doing things right.” We strive to understand the impact of our decisions and we accept responsibility for our actions.

Building Strong Relationships
Strong relationships are built on trust, honesty and integrity. We listen and respond to the needs of customers, associates, communities and vendors, treating them as partners.

Giving Back
An significant part of the fabric of The Home Depot Canada is giving our time, talents, energy and resources to help strengthen the communities we live and work in.

Along with our quality products, service, price and selection, we must go the extra mile to give customers knowledgeable advice about merchandise and to help them use those products to their maximum benefit.

Creating Shareholder Value
The investors who provide the capital necessary to allow our company to grow need and expect a return on their investment. We are committed to providing it.

Latest News
Approximately 150 new jobs are coming to Fort McMurray as The Home Depot Canada opens its 28th, and northernmost, Alberta store.

The Home Depot Canada is partnering with Ontario Corps to help strengthen emergency preparedness and community resilience across Ontario.

A Way Home Canada (AWHC) and The Home Depot Canada Foundation (THDCF) are bringing together youth leaders, policymakers, and community partners on Parliament Hill.

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📌 Senior Digital Personalization Specialist (Ontario)
🏢 The Home Depot
📍 Ontario