Project Manager - Social Media Program #107631

Request ID: 107631-1

Start/End Dates: 10/2/2026 - 6/25/2027

Work Location: Downtown Toronto, near TTC and GO

Job Title: Professional - Project Manager - Senior

Job Title: Senior Program Manager, Social Media Enablement

Line of Business: Wealth Management - Marketing team

Target rate range: $90-100hr B2B

Target Start Date: ASAP - Oct.5

Duration: end date of June 25, 2027

Potential for this contract to be extended or converted to FTE? At this point, unknown.

Hybrid work - Wednesdays in office. Subject to change according to business needs.

Office Location: 81 Bay 12th Floor

Work Schedule (hours per week, start time): 37.5 Hours/week, 9-5 Monday to Friday

What does the LOB do?

Oversees Wealth Marketing and Digital Communications for CIBC Wealth Management.

Supports the Private Wealth business, including digital initiatives such as advisor website development and maintenance for Wood Gundy advisors.

Creates and manages marketing content, including thought leadership pieces distributed through social media channels and advisor websites.

Maintains and oversees digital channels, including websites and social media platforms.

Supports Wood Gundy advisors with their marketing efforts, particularly around social media engagement and content distribution.

Reason the role is open?

The team is implementing a new social media enablement platform and requires support for the onboarding, migration, and implementation activities.

The role will help drive the change management strategy, including stakeholder engagement, communications, training, and adoption planning.

Responsible for supporting project timelines, milestones, and budget tracking throughout the implementation.

Supports monitoring and governance of advisor social media activity to ensure compliance with regulatory and corporate requirements.

What project will this contractor be working on? Implementation of a new social media enablement platform.





The new tool will enable advisors to share pre-approved content (e.g., thought leadership articles, market insights, etc.) on approved social media channels within the organization's compliance framework.

Team structure: Team is 4 individuals, all FTEs.

Who Will the Candidate Be Working with on a Daily Basis?

Immediate team

Working closely with Compliance team (1 individual)

Team who supports Wood Gundy marketing - Exec. Director, Director, marketing consultants - ensuring that they are well-versed in tool, providing updates.

Social Media Specialist who runs the platform.

How many years of experience? ~5-7 years of experience

Job Description:
As the Program Manager, Social media enablement for CIBC Wealth Management, you will lead the planning, coordination, and execution of a high-profile initiative to onboard, migrate, and implement a new social media management platform.

This highly visible program will play a critical role in modernizing advisor marketing capabilities, improving the advisor experience, and enabling scalable, compliant, and efficient social media practices across the business.

How You'll Succeed

Large-scale program delivery: Proven experience leading large-scale programs or projects, ideally involving platform implementation, onboarding, migration, or broader transformation initiatives.

Program management: Strong command of core program management disciplines, including planning, governance, risk management, stakeholder coordination, and execution.

Change management & adoption: Demonstrated success leading technology-enabled business change and driving user adoption at scale.

Communication & influence:



Excellent communication and influencing skills, with the ability to distill complex information into transparent updates, decisions, and action plans.

Multi-workstream management: Ability to manage multiple workstreams simultaneously and deliver effectively in a fast-paced, deadline-driven workplace.

Executive reporting & governance: Experience preparing executive materials, status reporting, and governance documentation to support effective decision-making.

Organizational effectiveness: Strong organizational skills, sound judgment, and a proactive, solutions-focused approach.

Who You Are

Strategic leadership & execution: You are a highly organized and strategic program leader who can move seamlessly between executive-level planning and day-to-day execution.

Collaborative and influential: You build strong relationships across teams and drive alignment among stakeholders with diverse priorities.

Balanced in your approach: You bring a thoughtful perspective that balances business objectives, client experience, and risk and compliance requirements in a regulated environment.

Accountable and results-oriented: You take ownership, act with initiative, and consistently deliver high-quality outcomes.

Values-driven: You reflect CIBC's values of trust, teamwork, and accountability, and bring authenticity and integrity to your work.

Must Have Requirement

5-7 years of large-scale program and project management experience

Experience with platform migration projects

Solid stakeholder communication skills, organizational effectiveness

Experience supporting change management initiatives

Nice to Have

PMP certification

FI experience or experience working in a regulated environment

Prior experience working with social media management tools

Soft Skills

Strong communication skills

Strategic leadership

Strong relationship-building skills

NOTE
Role will close on Sept 22 at 9am

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📌 Project Manager - Social Media Program #107631 (Ontario)
🏢 Carlos Goncalves
📍 Ontario