VP, Go-To-Market (British Columbia)

VP, Go-To-Market (British Columbia)

21 Sep
|
Nylas
|
British Columbia

21 Sep

Nylas

British Columbia

The Company
At Nylas, we specialize in making it easier for developers to add email, calendar, and contact management features into their applications. We provide APIs, which streamline the integration of these functionalities, ensuring they are secure and effective. This enables better, safer, and more reliable communication within apps.

The Company
At Nylas, we specialize in making it easier for developers to add email, calendar, and contact management features into their applications. We provide APIs, which streamline the integration of these functionalities, ensuring they are secure and effective. This enables better, safer, and more reliable communication within apps. Supporting over 100,000 developers and collaborating with more than 900 companies globally, Nylas plays a pivotal role in how digital communication tools are built and utilized. Our technology spans various sectors, from healthcare to education, simplifying the complex process of app development related to communications. By reducing the barriers in communication technology, we empower developers to innovate and enhance user interaction across platforms.

The Team
At Nylas, we're building the communications infrastructure powering the next generation of AI-native applications. As our platform evolves, so does our go-to-market strategy. We're looking for a VP of Go-to-Market to lead Nylas through our next stage of growth. This isn't a traditional functional leadership role. We're looking for a builder - someone who can architect a repeatable go-to-market engine, translate technical products into compelling customer value, and align Sales, Marketing, Product, and Customer Success around one shared strategy. This role directly leads Sales and Marketing, including our Director of Sales and Director of Marketing, and owns the GTM operating model that connects those teams to Product, Customer Success,



and Revenue Operations. The mandate is broader than running two functions: build a coherent system for where we play, how we win, and how we scale.

The Role
This leader will own how Nylas goes to market. You'll define and refine our GTM motion, including ICP, segmentation, channels, enterprise sales execution, positioning, and how Sales and Marketing operate together as one integrated engine. This role requires someone equally comfortable discussing API architecture with technical buyers, reviewing funnel trends with Revenue Operations, coaching Sales and Marketing leaders, collaborating with Product on priorities, and presenting GTM strategy and forecasts to the executive team and Board. Sales and Marketing are the two functions you'll directly lead, but the role spans the customer journey. You'll work closely with Product, Customer Success, Revenue Operations, and Partnerships to turn company strategy into a focused, repeatable GTM motion.

What You'll Do
GTM Strategy & Architecture

Own Nylas's GTM strategy across segments, motions, channels, and teams.

Define and continuously refine our ICP, segmentation, priority use cases, buyer personas, and routes to market.

Choose where Nylas plays, how we win, and where we concentrate investment.

Translate product capabilities into compelling business value and repeatable plays for technical and executive buyers.

Partner with Product and Engineering on roadmap priorities, pricing, packaging,



and launches to create successful commercial motions.

Establish GTM rhythms, decision rights, shared metrics, and accountability.

Sales & Revenue Leadership

Lead and mentor our Director of Sales and build an Account Executive team that consistently exceeds targets.

Own current business revenue strategy and execution, with accountability for bookings, pipeline, productivity, and forecast accuracy.

Improve pipeline quality, conversion, sales productivity, forecast accuracy, and win rates through disciplined inspection and coaching.

Build scalable enterprise sales processes and repeatable plays for our highest-value use cases, verticals, and buyer personas.

Partner with Sales Operations on forecasting, capacity planning, enablement, funnel health, and operating cadence.

Marketing Leadership

Lead and mentor our Director of Marketing, setting clear priorities and accountability.

Set marketing strategy and investment priorities around the GTM segments, use cases, and motions where Nylas has the strongest right to win.

Guide positioning, messaging, launches, campaigns, events, developer marketing, customer stories, content, and demand generation.

Align Marketing and Sales so market insight, pipeline creation, campaigns, conversion, and customer experience operate as one system.

Cross-Functional Leadership

Serve as the executive connective tissue across Sales, Marketing, Product, Customer Success, Revenue Operations, and Partnerships.

Connect acquisition, onboarding, adoption, expansion, and customer feedback.

Represent the voice of the market and customer, ensuring GTM insight informs company and product priorities.

Build a culture of accountability, transparency, customer obsession, and shared ownership of growth.

#J-18808-Ljbffr

📌 VP, Go-To-Market (British Columbia)
🏢 Nylas
📍 British Columbia

Reply to this offer

Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.

Subscribe to this job alert:

Get the latest job offers by email for: vp, go-to-market (british columbia) / british columbia