Join Relay as a Demand Generation Manager for the upmarket SMB segment, driving strategic marketing initiatives that generate qualified leads. Make a direct impact on business growth.

In this role, you'll take ownership of the demand process from start to finish, leveraging your 5+ years of B2B SaaS experience to create tailored campaigns for SMBs. You're set to work closely with the Sales and BDR teams, ensuring a seamless lead quality process while managing the budget and forecasting metrics. Your insight will help drive Relay's mission to empower small business owners.

Key Responsibilities:
• Design and manage demand generation strategy for SMBs
• Track and project monthly revenue-linked metrics
• Execute community-focused marketing campaigns




• Allocate budget effectively in partnership with marketing
• Advocate for the upmarket SMB voice across channels

Requirements:
• Minimum 5 years of demand generation experience in B2B SaaS
• Expertise in audience-specific, data-driven campaigns
• Demonstrable experience with revenue forecasting
• Willingness to collaborate in the Toronto office
• Familiarity with AI applications in demand generation

Make a meaningful difference in SMB success while advancing your own career at Relay.
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📌 Demand Generation Manager - SMB Segment (Ontario)
🏢 Relay Fi
📍 Ontario