Job Description Toast is recruiting on behalf of a fast growing B2B SaaS company in the competitive intelligence space. The company uses AI to turn market, competitor, and buyer signals into insights that revenue teams can act on, helping organizations win more competitive deals. Based in Vancouver with hubs in other major cities, the team is small, globally distributed, and scaling quickly, having grown through several recent acquisitions. They're hiring a Director, Demand Generation to own the connection between marketing output and sales pipeline, working closely with sales and marketing leadership to turn campaigns and events into qualified opportunities.
Responsibilities Own demand generation campaigns from concept to launch across email, paid, and webinars, partnering with content and design on creative
Project manage every campaign, report on performance, and adjust strategy based on results
Plan and execute the full event calendar, including keynotes, sponsorships, booths, and follow-up campaigns
Build community and partnership programs and coordinate all logistics for events, in person and virtual
Own the relationship with the SDR manager and set strategy including target segments, talk tracks, incentives, and budget
Partner on SDR hiring, coaching, and performance, and review pipeline data to refine strategy
Provide day to day leadership on marketing operations,



prioritizing workload and building effective systems and processes
Partner with revenue operations on larger systems projects
Develop and implement AI workflows into day to day demand gen operations
Requirements Experience running multi channel B2B SaaS demand gen campaigns end to end
Experience coordinating with sales or SDR teams on targeting, messaging, and talk tracks
Experience planning and executing events, both in person and virtual
Comfortable operating with a lean team and limited budget, finding efficiency through process rather than headcount
Experience managing or closely overseeing another person's work
Experience managing an SDR manager or another sales adjacent function directly would be a plus
Experience building community or creator partnership programs would be an asset
Having operated through a budget cut or team downsizing is considered a plus
Benefits Base salary of CA$130,000 to CA$160,000
Equity ownership through an employee stock option plan
Extended health and dental coverage starting on day one
Flexible, uncapped vacation policy
Direct access to company leadership, including the CEO
The opportunity to shape the demand gen function at a company actively helping revenue teams win more competitive deals, with measurable ownership over pipeline growth and campaign ROI

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📌 Director, Demand Generation (British Columbia)
🏢 Toast
📍 British Columbia