End-to-End Flow Design Design and evolve user flows across the full product lifecycle, including onboarding, funding, withdrawals, dashboard, gifting, public site, and student experiences
Translate business requirements and product goals into clear, intuitive user journeys and interaction models
Identify friction points and opportunities to improve conversion, usability, and engagement
Prototype Development & Research Support Create low- and high-fidelity prototypes (primarily in Figma) to support user testing and concept validation
Partner closely with UX Research to design experiments, usability tests, and A/B tests
Iterate designs rapidly based on user feedback, insights, and analytics
Figma & Design System Ownership Build and maintain scalable design components, libraries, and reusable patterns within Figma
Leverage tools such as Figma Make / AI-assisted design to accelerate ideation and prototyping
Ensure consistency across public and authenticated experiences through strong design system adherence
Cross-Functional Collaboration Work closely with Digital Product Managers, engineers, and researchers to deliver high-impact experiences
Participate in design reviews, sprint planning, and cross-functional discussions to align on priorities and constraints




Communicate design rationale clearly to stakeholders and senior leadership
Public & Authenticated Experience Support Contribute to public site experiences and authenticated application flows
Ensure cohesive UX across acquisition, onboarding, and in-product experiences
Balance customer needs, technical constraints, and business goals when designing solutions
Innovation & Concept Exploration Develop cutting-edge concepts and new product ideas through rapid prototyping and experimentation
Explore emerging UX patterns, AI-assisted design approaches, and new interaction paradigms
Support early-stage initiatives and strategic product bets
Email & Lifecycle Experience Design Design user journeys and flows for lifecycle communications (e.g., onboarding reminders, nudges, re-engagement)
Draft and refine email copy in collaboration with product and marketing teams to ensure clarity, tone, and effectiveness
Validate messaging through testing and research where applicable
Continuous Improvement & Measurement Partner with Product and Research to measure the impact of design changes (conversion, drop-off, satisfaction)
Use data and insights to continuously refine and improve user experiences

#J-18808-Ljbffr

📌 Sr. Design Lead (Ontario)
🏢 Embark
📍 Ontario