Were looking for an experienced Senior B2B Paid Media Specialist to support the paid social and display strategy and execution for an established B2B technology company.

This is a hands-on role for someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team.

Engagement Details Freelance / contract 1020 hours per week Potential 12-month engagement Requirements Responsibilities Manage and optimise campaigns across Linked

In, Meta/Facebook and Reddit.

Manage paid display and ABM activity across platforms such as 6sense and Stack

Adapt.

Monitor budgets, pacing, bids and campaign performance.

Build campaigns using creative and copy supplied by internal teams.

Identify testing and optimisation opportunities to improve performance.

Support conversion tracking, measurement and reporting.





Provide strategic recommendations while remaining actively hands-on in campaign execution.

Explore opportunities across programmatic display, CTV and podcast advertising.

Partner with the Demand Generation team to align paid media with pipeline objectives.

Requirements Strong B2B SaaS or B2B technology paid media experience.

Hands-on expertise with Linked

In Ads and Meta Ads.

Solid understanding of B2B demand generation and full-funnel marketing.

Experience managing and optimising meaningful paid media budgets.

Strong analytical, optimisation, and communication skills.

Experience with Reddit, 6sense, Stack

Adapt, programmatic, CTV or podcast advertising is highly desirable.

📌 FreelanceB Paid Media Specialist (Vancouver)
🏢 Digital
📍 Vancouver