Join Manulife as an Experienced MarTech Implementation Manager to excel in digital analytics and implement Adobe Marketing technologies. Collaborate across functions for optimal performance.

In this key role, you will support the implementation and maintenance of digital analytics tools and ensure efficient tagging strategies for Manulife’s GWAM segment. You will work closely with business analysts and IT teams, providing insights to enhance the user experience through testing and compliance with digital privacy laws. A focus on creating standards in tagging methodologies will be vital for integrating marketing technologies.

Key Responsibilities:
• Oversee implementation of digital analytics tools
• Define tagging specifications and documentation requirements




• Ensure continuous collaboration with IT for improvements
• Conduct A/B testing to refine user engagement
• Seek and implement standard procedures for digital analytics

Requirements:
• Bachelor’s degree in IT or related field
• At least 5 years in digital analytics, especially Adobe Analytics
• Robust programming skills in JavaScript and HTML
• Hands-on experience with analytics/event-driven data layers
• Expertise in managing Adobe tools like Audience Manager

Join a team at Manulife driving digital innovation and analytics excellence.
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📌 Experienced MarTech Implementation Manager (Ontario)
🏢 Société Financière Manuvie
📍 Ontario