Avicanna is a diversified and vertically integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant-derived cannabinoid-based products for the global consumer, medical, and pharmaceutical market segments. We are seeking an cutting-edge Commercial Manager in Toronto, with cannabis industry experience to support growing market share for our company's branded finished products with a focus on increasing sales – in both the adult-use retail and medical sectors.
Commercial Manager will support and lead client relationships and product submissions, coordinate cross-departmentally on product launches and various initiatives, analyze data and create reports to identify areas of business growth.
Roles and Responsibilities Own and manage customer relationships with provincial boards and distributors to actively promote and grow the Avicanna portfolio of brands
Manage submissions to regional product listings to provincial boards and category managers
Co-lead relationships with Independent Aggregators & platforms – tracking data, managing carveouts and setting up monthly offers, etc.
Work cross-functionally with internal stakeholders on product information, forecasting, costing, and pricing, across various sales channels
Source, collect, report and analyze (sales & distribution) data with the objective of developing strategic sales plans that address the market conditions
Lead the tracking of Key Performance Indicators (KPI’s) against quarterly goals, in collaboration with field sales team
Coordinate closely with the Sales Manager to support Key Account establishment, load-in & sell-through, helping to drive sales and customer relationships
Achieve sales and profitability targets for assigned regions and customers
Proactively assess, clarify,



and validate customer needs on an ongoing basis
Continuously promote Avicanna’s capabilities, portfolio advantages, and long-term commitments
Integrate with Sales, Marketing & Operations teams on new product launches, retailer campaigns & programming to drive best results
Contribute to presentations & decks for internal reporting, as required
Co-coordinate inventory, ordering and shipping for samples, swag & POS materials
Participate in marketing and sales events, as required
Other duties as assigned
Requirements Post-Secondary education preferably in Business Administration, Commerce or similar related fields
A minimum of 3 years’ experience in Commercial Management/Account Management/Sales within Cannabis industry
Ability to build and maintain effective and accountable working relationships with decision makers, distributors, category managers and internal stakeholders
Strong communication skills, including verbal, written and presentation
Strong time management and organization skills with significant attention to detail
Self-motivated with the ability to work independently
Takes initiative proactively and has a general “can-do” attitude
Knowledge of cannabis industry and regulations strongly preferred
Proficient in Microsoft Excel and suite of services
WHAT WE OFFER: A full-time, on-site role with competitive salary and benefits
A mission-driven role supporting patients across Canada
Exposure to an innovative and growing medical cannabis platform
A supportive, collaborative, and flexible work environment
Opportunities for growth and learning in a unique industry
Salary range: $65,000 - $75,000. Final compensation will be determined based on the candidate’s experience, skills, and qualifications, in line with internal equity and market considerations.

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📌 Commercial Manager (Ontario)
🏢 Avicanna Inc. (TSX:AVCN)
📍 Ontario