About the Role Our client is seeking a strategic and creative Content Strategist to join their marketing team in Kimberley . You will be responsible for defining and executing a content strategy that aligns with business goals, enhances brand authority, and engages target audiences across various channels. This role requires a deep understanding of content marketing principles, audience analysis, and performance metrics. You will work cross-functionally with design, marketing, and product teams to ensure content is compelling, relevant, and effective in achieving campaign objectives. If you have a passion for developing data-informed content narratives and driving measurable results, this is an exciting opportunity.
Key Responsibilities Develop and implement a comprehensive content strategy, including content audits, gap analysis, and editorial calendars.
Define target audience personas and map their journeys to create relevant and engaging content at each touchpoint.
Oversee content creation, ensuring quality, consistency, and adherence to brand guidelines across all formats (written, visual, video).
Collaborate with SEO specialists to ensure content is optimized for search engines and drives organic traffic.




Analyze content performance metrics (e.g., engagement, conversions, SEO ranking) and provide actionable insights for continuous improvement.
Manage content distribution and promotion across relevant channels, including social media, email, and paid placements.
Requirements Proven experience as a Content Strategist, Content Marketing Manager, or similar role.
Strong understanding of content marketing principles, SEO, and digital marketing best practices.
Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
Excellent research, analytical, and strategic thinking skills.
Exceptional writing, editing, and communication skills.
Ability to manage multiple projects and collaborate effectively with cross-functional teams.
Benefits Competitive annual salary and performance-related bonuses.
Opportunity to shape the content strategy for a growing company in Kimberley .
Comprehensive health, dental, and vision insurance.
Professional development opportunities, including workshops and conferences.
A collaborative and supportive work workplace.
Generous paid time off.

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📌 Content Strategist (British Columbia)
🏢 Placements24
📍 British Columbia