Digital Marketing Executive North York, Toronto, ON — On-site Full-time, permanent $60,000 – $70,000 per year
ABOUT EDUGLOBAL
EduGlobal is a Canadian education consultancy based in the Greater Toronto Area. We help Canadian citizens, permanent residents and protected persons access provincial student aid — including the Ontario Student Assistance Program (OSAP) — and enrol in approved programs at partner private career colleges across Ontario.

Most of the people we work with are mature students returning to education after years away from it: career changers, parents going back to work, people retraining into healthcare, business and skilled trades. For many of them, funding is the only thing standing between where they are and the program they want. Our job is to make that process clear and get them enrolled.

We work with nine partner colleges across Ontario and we are growing steadily. Marketing has been handled by an outside agency. We are bringing all of it in-house, and we are hiring one person to own it.

READ THIS PART FIRST
This is a solo role. There is no marketing team, no junior to hand work to, and no agency behind you. Strategy, paid campaigns, filming, editing, posting, SEO, vendor relationships, reporting — all of it is done by you.

That is the job, stated plainly so nobody is surprised in week two. If you are looking for a position where you direct a team or manage vendors from a distance, this is not it. If you would rather own an entire function yourself, with nobody diluting your work and no approval chain between your idea and it going live, keep reading.

You will own this from day one. Campaigns do not pause while someone settles in. You take the accounts live, you keep the leads coming, and you build from there.

WHAT YOU WILL OWN
PAID ADVERTISING — THE PRIORITY
Our lead flow depends on paid. We need leads every day, and this is where they come from.

Build and run campaigns across Google Ads, Meta and TikTok — all three live and running, not one at a time

PPC and performance marketing: you own cost per lead, cost per acquisition and return on ad spend

Test creative continuously, move budget toward what converts, and cut what does not

Manage landing pages and conversion paths so the traffic you buy actually converts

Keep our ad accounts healthy — you understand the policy landscape in education and student finance, you know what gets accounts restricted, and you know how to scale without crossing that line

ORGANIC — RUNNING IN PARALLEL, NOT AFTERWARDS

Run our social media presence across platforms with a consistent,



planned content pipeline

Own SEO for our website: technical, on-page and content

Build organic reach that feeds the paid engine rather than sitting separately from it

Maintain a content calendar you actually keep to, alongside the paid workload

CONTENT PRODUCTION — YOU MAKE IT, START TO FINISH

Shoot the video yourself: plan it, film it, direct it

Edit it yourself at a professional standard — this is not a nice-to-have

Publish, schedule and manage everything across channels

RELATIONSHIPS, REPUTATION AND BUSINESS DEVELOPMENT

Build and manage relationships with vendors, platforms, media partners and creators

Negotiate rates and hold vendors to what they deliver

Own our online reputation — reviews across Google and social, responses, and the practices that keep ratings robust

Identify new marketing channels and business opportunities and bring them forward with a case behind them

Support partnership and co-marketing conversations with our college partners

ANALYSIS, AUDIT AND RESEARCH

Audit marketing performance continuously — spend, attribution, lead quality through to enrolment

Market and competitor research: know what competitors are running, what is working for them, and where the openings are

Understand our audience well enough to write and film for them without being briefed

Weekly reporting in real numbers: what is working, what is dead, where budget moves next and why

HOW THIS ROLE RUNS
You take ownership on day one. Accounts are handed to you live and you keep them running from the first week, while the organic side moves in parallel rather than waiting its turn.

You set the direction. Nobody is going to hand you a campaign plan — you build it, you defend it with numbers, and you adjust it when the numbers say so. You report weekly to the directors on spend, lead flow, cost per lead and what is changing next.

You work at the pace of a business that needs leads daily. This suits someone who is comfortable holding several things at once: ads live, a shoot scheduled, content going out, a vendor conversation open, and a report due.

WHAT WE ARE LOOKING FOR

5 to 10 years in digital marketing, hands-on,



with real lead generation results you can point to

Google Ads, Meta Ads and TikTok Ads — operational depth in all three, at real spend. Actual campaigns, not certifications

Strong PPC and performance marketing background with numbers you can speak to in detail

Professional video shooting and editing — portfolio required

SEO fundamentals and multi-platform organic social

Experience marketing a consultancy or service business — education, immigration, financial services, legal or similar. You understand selling a service and a decision, not a product in a cart

Someone who takes ownership immediately and does not need a ramp-up period to start producing

On-site in the GTA — this role is not remote and not hybrid

NICE TO HAVE

Experience in a compliance-sensitive vertical where ad copy is scrutinised

Landing page and conversion rate optimisation experience

Vendor negotiation and reputation management experience

Comfort appearing on camera as well as behind it

A second language spoken by our client base

TOOLS AND SETUP
You will work in Google Ads, Meta Ads Manager and TikTok Ads Manager, alongside our CRM and Google Workspace. Editing and production software is your call — use what you are fastest in. Tell us what you need and we will get it.

LOCATION
Your day-to-day work location will be our new North York office. Our head office is at 1 Dundas Street West, Suite 2550 (25th Floor), Toronto, ON M5G 1Z3, and you will be there as needed.

THE INTERVIEW
Be ready to work in the room. We run a practical, hands-on assessment. You will walk us through live accounts and campaigns you have built, show us video you shot and edited, and talk through how you would approach a real brief of ours. Selection is based on what you demonstrate, not what is on the resume.

WHY TAKE IT
Complete ownership of a growing company's entire marketing function, with a direct line to the directors. No agency middleman, no layers of approval, no committee on your creative. Decisions get made the same week you raise them, and the results of what you build show up immediately in the business rather than buried in someone else's report.

You will also be marketing something with a straightforward case behind it. The people who come to us are trying to retrain and need funding to do it. That is an easier story to tell than most.

COMPENSATION
$60,000 – $70,000 annually depending on experience. Salary reviewed annually.

Applications without work samples will not be reviewed.

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📌 Digital Marketing Executive (Ontario)
🏢 EduGlobal
📍 Ontario