Company Elevate Service Group Inc. (TSXV: SERV)
Reports to Head of Sales & Business Development
Travel Regular travel across Canadian operating company markets and customer sites
Scope National — facilities service sales, national accounts, and team leadership
About Elevate Service Group Elevate Service Group is building Canada's leading integrated facilities management and essential commercial services platform. Through six operating companies — Infinity Group Construction, First Choice Maintenance, Charged Electric Services, Think Green Solutions, JJ&A; Mechanical, and TFI Food Equipment Solutions — Elevate delivers electrical, plumbing, mechanical and HVAC, lighting and energy solutions, grease trap and drain care, general repair and maintenance, renovations and build-outs, preventive maintenance, capital asset management, and foodservice equipment service to multi-location customers across the country.
The platform has scaled to approximately $90 million in pro forma annualized revenue with an in-house technician base of 130-plus and continues to add capability through disciplined acquisition.
The commercial thesis is straightforward. Most facility owners and operators manage dozens of vendors across trades, banners and regions — with inconsistent service, no portfolio-level visibility, and administrative cost buried in every invoice. Elevate consolidates that spend under one accountable provider, one point of contact, and one technology, analytics and dispatch platform.
That thesis only becomes revenue if someone sells it. That is this role.
The Opportunity The Director of Facilities Service Sales owns growth of Elevate's facilities services business—the multi-trade side of the platform covering electrical, plumbing, mechanical and HVAC, lighting and energy, general repair and maintenance, construction and project work, and planned maintenance programs.
This is a player-coach role. You will carry a personal number and lead the largest and most complex pursuits yourself, while managing and developing a team of two facilities sales representatives. At this size, the team follows what you do in market — not what you present in a pipeline review.
The mandate has four parts:
1. Win net-new business personally — with particular focus on multi-location, regional and national accounts where Elevate can consolidate multiple trades under one provider.
2. Grow what we already have — systematically penetrating existing accounts with the facilities services they currently buy from someone else.
3. Lead the team — two reps today, with territory design, quota, coaching and performance management as your direct responsibility, and a view on what the team needs to look like as the business scales.
4. Build the discipline — pipeline standards, account planning, CRM hygiene and forecast accuracy — so growth is repeatable rather than dependent on any one seller.
You will work across six operating companies with distinct brands, founder-operators and customer relationships. Inside your team, you have authority. Across the platform, you will need influence.
KEY RESPONSIBILITIES New Business Development Carry and deliver a personal new-business target alongside the team’s and build a qualified national pipeline of accounts that fit Elevate's multi-trade, multi-location profile.
Lead outbound prospecting personally and set the standard for it — built target account lists, mapped decision makers, disciplined outreach cadence, and consistent conversion of first meetings into scoped opportunities.
Qualify rigorously against strategic fit, margin potential, recurring-revenue content and Elevate's ability to deliver — and disqualify early rather than carrying work that will not perform.
Maintain pipeline coverage against target (typically 3x or better) across yourself and the team, with honest stage discipline, realistic close dates, and clearly identified next actions.
Represent Elevate at the industry associations, trade shows and customer events that reach facilities, procurement and operations, and buyers.
National & Multi-Location Account Development - Primary Mandate Identify, prospect, develop and close regional and national accounts where Elevate can consolidate multiple facility and technical services under a single provider, replacing fragmented trade-by-trade, region-by-region vendor rosters.
Build and own a written account plan for every national target and every existing national account: site count and geography, incumbent vendors and contract expiry dates, spend by trade, whitespace by service line, the decision making map, and a named path to expansion.
Develop senior relationships across the full buying group rather than relying on a single champion — Facilities and Facility Operations, Store and Restaurant Operations, Procurement and Supply Chain, Real Estate, Construction and Development, Asset and Capital Management, Engineering and Maintenance, Energy and Sustainability, Risk and Compliance, and Finance.
Lead RFP, RFQ and RFI responses end-to-end: qualify the chance, assemble the internal team, shape the commercial and service model, and own the narrative, pricing strategy and submission quality alongside operations and finance.
Build strategic proposals and business cases that quantify value in the customer's own terms — total cost of facility ownership, vendor and invoice consolidation, response and resolution times, first-time fix rate, equipment uptime and asset life, compliance and portfolio reporting.
Negotiate master service agreements, national rate cards, service level agreements and multi-year contracts, balancing win probability against margin, escalation terms, liability and operational deliverability.
Structure and win pilots — a region, a banner, a single trade — with explicit success criteria and a pre-agreed path to expansion, then convert proven pilots into broader regional and national programs.
Expand existing national relationships by adding trades, geographies, banners and sites, and by shifting reactive, transactional work toward contracted planned maintenance.
Coordinate service consistency, pricing integrity and reporting across every location of a national account, so the delivered experience matches what was sold.
Maintain a working view of competing national facilities providers, their contract positions and renewal timing, and target accordingly.
Leading the Facilities Sales Team Directly manage two facilities sales representatives — territory design, target setting, account assignment, and day-to-day performance.
Lead from the field. Joint calls, live discovery, proposal reviews,



and post-call debrief do more for a two-person team than any dashboard.
Run a consistent weekly operating rhythm: pipeline review, deal strategy, forecast call and account planning, with clear preparation expectations on both sides.
Set and hold explicit activity and outcome standards — prospecting cadence, meeting volume, pipeline coverage, proposal quality, win rate and close discipline.
Manage performance honestly: document expectations, address underperformance early and directly, and invest disproportionately in the reps who are producing.
Build and maintain the toolkit the team runs on — qualification criteria, discovery frameworks, proposal and pricing templates, case studies, reference lists and value calculators.
Recruit, onboard and ramp additional representatives as the facilities business scales, and hold a considered view of what the team should look like in twenty-four months.
Be the escalation point your reps need on pricing, scope, competitive pressure and difficult customer conversations.
Existing Account Growth & Cross-Selling Systematically map every material facilities customer against Elevate's full trade catalogue, identify what they buy elsewhere, and convert that spend.
Drive trade-to-trade expansion inside accounts — a customer buying electrical should be buying plumbing, mechanical and lighting from Elevate, and the account plan should say when.
Work the reverse direction as well: identify facilities services opportunities inside accounts currently held by other Elevate operating companies and earn the internal introductions that open them.
Route foodservice and commercial equipment opportunities to TFI Food Equipment Solutions, and partner on bundled pursuits where a customer wants equipment and facilities services under one agreement.
Run joint account reviews with operating company leaders to surface expansion opportunities, then hold the organization to the agreed follow-through.
Convert one-off project and reactive work into recurring, contracted programs — preventive maintenance, planned asset replacement and multi-year service agreements.
Protect the base: manage renewals well ahead of expiry, monitor at-risk accounts, and lead commercial recovery when service escalations threaten revenue.
Strategic Relationship Management Act as the senior commercial relationship owner for Elevate's most important facilities customers, staying close enough to anticipate their needs, capital plans, expansion programs and organizational change.
Establish executive-to-executive relationships that survive turnover in the customer's day-to-day contacts — and make sure your reps are building the layer beneath them.
Run structured quarterly and annual business reviews built on performance data, savings delivered, service metrics and a forward plan — not a relationship lunch.
Build the wider network that generates opportunity: general contractors and developers, property managers and asset managers, engineering and design firms, third-party facility management and integrator firms, franchise groups and banner associations, and referral partners.
Feed customer and market intelligence back into Elevate's service strategy, pricing, geographic coverage and acquisition priorities.
Own an accurate rolling forecast for the facilities business, consolidating your own pipeline and the team's. Elevate is publicly listed — forecast reliability is a job requirement, not an administrative chore.
Maintain CRM as the single source of commercial truth and enforce the same standard across the team: every account, contact, opportunity, stage, value, close date, next action and competitive position current and clean.
Price for margin, not only for the win — labour and material cost, travel and coverage, subcontractor economics, contract escalators, and the difference between revenue booked and contribution earned.
Contribute to annual budgeting, target setting, and territory and account coverage planning for the facilities sales function.
Track and report the metrics that matter: pipeline coverage and velocity, win rate, average deal size, cost of acquisition, revenue per account, trade penetration, renewal rate, and gross margin by account and service line.
Deliver against quarterly and annual new-business, expansion and total revenue targets, personally and as a team.
Collaboration with Operating Companies & Operations Partner with operating company leaders and founder-operators to build sales plans that fit each business and earn the internal credibility that makes cross-selling possible.
Involve operations early — validate scope, labour availability, geographic coverage, technician capability and subcontractor requirements before committing to a customer.
Work with estimating, finance and operations to price and structure deals that are both winnable and deliverable and decline commitments the platform cannot execute well.
Hand off won business properly: documented scope, pricing, SLAs, escalation paths, reporting requirements and site lists — and stay engaged through onboarding and the first service cycles.
Bring operational and customer data from Elevate's technology platform into the sales conversation and bring field intelligence back into commercial decisions.
Surface the trade, coverage and capacity gaps that limit what the facilities business can sell and inform the build versus-acquire discussion.
WHAT YOU'LL BE SELLING Electrical services — service, repair, installation, upgrades and code work
Plumbing, drain care and grease trap service, including preventive programs
Mechanical and HVAC service, repair and planned maintenance
Lighting and energy solutions — retrofits, LED conversion, efficiency projects and rebate-supported work
General repair and maintenance across the building interior and envelope
Construction, renovations, buildouts, remodels and multi-site rollout programs
Planned and preventive maintenance programs, and capital asset management
Reactive and emergency service response
Technology, analytics, dispatch and reporting that give customers portfolio-level visibility
TARGET INDUSTRIES Restaurants, QSR and foodservice — corporate and franchise
Retail and multi-site retail,



big box and specialty
Grocery, supermarkets and food retail
Convenience stores, fuel and travel centres
Hospitality, hotels and resorts
Commercial real estate, property management and REIT portfolios
Industrial and manufacturing facilities
Warehousing, distribution, logistics and cold storage
Automotive dealerships, service networks and fleets
Healthcare, clinics, long-term care and senior living
Education and institutional facilities
Entertainment, recreation, fitness and sports facilities
Financial institutions and branch networks
Corporate offices and multi-site commercial facilities
Transportation facilities — airports, transit, rail and terminals
Government, municipal and public-sector facilities
Data centres and telecommunications facilities
Food and beverage processing and agri-food facilities
Pharmacy, personal care and health retail networks
Self-storage, car wash and other multi-site franchise networks
Candidate Profile We are looking for a proven business developer who has repeatedly won large, complex B2B service accounts and has led a small sales team while carrying a number — not an industry veteran, and not a manager who has stopped selling.
What you need to bring A verifiable track record of winning significant B2B accounts. Be ready to talk specifics: the accounts you landed, annual contract value, cycle length, who you competed against and how you won.
Direct sales management experience. You have carried a personal target while managing a small team, and you know the difference between coaching a rep through a deal and quietly doing it for them.
Experience selling into multi-location, regional or national organizations, with a working understanding of how head-office procurement, regional operations and site-level management each shape a decision.
Consultative, solution-based selling — you diagnose before you propose, and you sell against a business problem rather than a price list.
Demonstrated ability to sell multiple service lines and construct bundled, multi-trade solutions rather than defaulting to whatever is easiest to quote.
Executive-level relationship development, with credibility in front of VP and C-suite buyers in Facilities, Operations, Procurement and Real Estate.
Self-generated pipeline. You have built territories and pipelines from a cold start, not inherited them — and you can teach a rep to do the same.
Negotiation and closing strength across master service agreements, national rate cards, SLAs and multi-year contracts.
Commercial and financial acumen — margin, pricing, unit economics, recurring versus project revenue, and contract risk.
Real CRM and forecasting discipline, with a forecast track record that has held up, and the willingness to hold a team to the same standard.
Proven ability to work cross-functionally and to get things done across independently operated business units and founder-led teams without direct authority.
10+ years in B2B sales, including meaningful time in facilities management, skilled trades, technical or mechanical services, construction, property services, or a comparable B2B service environment.
Valid driver's licence and willingness to travel across Canada.
Strong assets Existing relationships with multi-site facilities, procurement or operations decision-makers in Elevate's target verticals
Experience building a sales team from a small base, including hiring and ramping new representatives
Experience in a multi-brand, roll-up or acquisition-driven platform
Experience in a public company reporting environment
Bilingual English/French, given Elevate's national footprint
Familiarity with facility management technology — CMMS, IWMS, work order and dispatch platforms — and with national account service models
Post-secondary education in business, engineering or construction management, or an equivalent commercial track record
HOW SUCCESS IS MEASURED First 12 months A built, qualified national pipeline with credible coverage against target, across you and the team
Written account plans in place for every named national target and existing national account
Named net-new multi-location or national wins closed personally, and at least one pilot converted into a broader regional or national program
Both representatives operating against a defined territory plan and quota, with a documented coaching and review rhythm in place
CRM operating as a reliable source of truth, with a forecast leadership can plan against
Ongoing Personal recent business revenue against target, and total facilities revenue growth
Team quota attainment, new representative ramp time, and sales team retention
Trade penetration — the number of customers buying two or more Elevate trades, and revenue per account
National account count and revenue per national account
Gross margin performance on won work, and pricing discipline against standards
Pipeline coverage, velocity, win rate and forecast accuracy
Contract renewal and customer retention rates
Recurring and contracted revenue as a share of total revenue
Compensation & What We Offer Competitive base salary with a high-leverage, performance-based variable component tied to personal new business, team performance and margin
Participation in the Company's incentive plans, including equity, as a publicly listed company
Vehicle or travel allowance and business expense coverage
Comprehensive health and dental benefits
Direct access to executive leadership and real influence over commercial strategy
Compensation specifics are discussed openly with shortlisted candidates.
Why This Role Elevate has assembled the trades, the technician base, the technology and the balance sheet to serve national accounts. What the facilities business needs now is commercial reach — someone to go take the market, and to build the selling team that keeps taking it. Consolidating multi-trade facility spend under one provider is the company's stated growth thesis, and the person who delivers it will be visible to executive leadership and central to the next stage of the company's growth.
If you have spent your career winning large accounts, still want to be in market yourself, and are looking for a team to build rather than one to inherit, this is that role.
Elevate Service Group is an equal opportunity employer committed to a diverse and inclusive workplace. Accommodations are available on request for candidates participating in any aspect of the selection process.
Elevate Service Group uses Workwolf’s AI-enabled tools to sort and screen applications based on job-related criteria. All hiring decisions involve human review.

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📌 Director of Facilities Service Sales (Ontario)
🏢 Elevate Service Group
📍 Ontario