Relish the challenge of leading Relay's demand generation as our new Manager in Toronto. This pivotal role is designed for innovative strategists who excel in B2B marketing.
As the Demand Generation Manager, you will oversee our full-funnel strategy, ensuring effective lead generation and nurturing. You will collaborate closely with multiple teams to streamline demand capture through engaging content and interactive experiences. Candidates should bring a solid grasp of managing integrated campaigns and a knack for using data to inform strategies.
Key Responsibilities:
• Define and execute end-to-end lead generation strategies
• Schedule and manage the annual lead programming calendar
• Partner with Web and marketing teams for lead capture success
• Optimize demo and chatbot experiences for user engagement
• Conduct experiments to refine lead generation processes
Requirements:
• 3–6 years in B2B demand generation roles
• Comprehensive experience with campaign ownership
• Data-centric approach for driving marketing initiatives
• Strong interpersonal and communication skills
• Attention to detail in project and program management
Leverage your expertise in demand generation and join Relay’s mission to transform customer engagement.
#J-18808-Ljbffr