Manager of Product Marketing (Ontario)

Manager of Product Marketing (Ontario)

21 Sep
|
Gofractional
|
Ontario

21 Sep

Gofractional

Ontario

Role
Who you are

You're a highly experienced, multi-skilled product marketer with a track record of owning complex, revenue-critical portfolios end to end and with little oversight

You know how to translate complex, trust-sensitive domains into language your buyer actually uses — whether that's a bookkeeper who needs accuracy and compliance, or a lawyer tracking billable time who needs speed and clarity

You don't default to generic SaaS language for either

You're comfortable being the subject matter expert other PMMs and cross-functional partners come to, and you don't need to be told what the priority is — you see it, build the case for it, and drive it

You know how to drive growth strategy for a product that competes for GTM investment against more foundational, deeply technical features — and you don't let the complexity of one pull focus from where the growth actually is

You think in terms of the whole business, not just your launch calendar: you can hold your portfolios as a coherent strategy rather than disconnected work-streams, and you know how to sequence and prioritize across them when they compete for the same GTM resources

You mentor less experienced PMMs, and senior stakeholders treat you as a source of market truth, not just an execution arm

8+ years of relevant product marketing experience, including owning a complex portfolio independently

Direct experience marketing accounting, bookkeeping, billing, or financial-management software — you understand how accountants and financial admins evaluate and adopt tools, and you can speak their language credibly

Experience marketing an add-on or expansion product tied to growth or usage-based revenue, not just a core platform feature

A track record of leading GTM for significant releases with real business impact, not just executing against someone else's plan

Advanced strategic and analytical skills, with the judgment to make decisions in ambiguous, evaluative situations without a clear playbook

Advanced written and verbal communication skills, and the ability to build a business case that holds up with senior leadership





You're AI-savvy — you go beyond basic AI application in how you conduct your own work, whether that's research, drafting, or analysis

Experience managing by influence across product, sales, and CS without direct authority

Desirable

Experience in the legal or legal technology industry

Experience marketing to small businesses owners or professional services firms specifically

What the job involves

The Product Marketing team at Clio is the connective tissue between product, revenue, and the market. We translate complex product capabilities into explicit value for legal professionals — and we do it across the full customer journey, from awareness through adoption and expansion

Rated a top place to work in product marketing by the Product Marketing Alliance, you'll be part of a team that values excellence and initiative, loves testing, and cares about results. As Staff Product Marketing Manager, your work will define how law firms understand and adopt Clio's accounting, time tracking, and activities offerings, and how confidently our sales and success teams can sell and support them

You will be surrounded by a talented group of high-performing product marketers, seasoned in SaaS and driven by collective success. Together, you will set the bar for best-in-class marketing practices and use them to maintain our position as the leader in legal practice management

This role is a 12-17 month fixed term contract

Own the end-to-end GTM strategy for the Accounting, Timekeeping, and Activities portfolios, and how each is positioned within Clio's broader platform

Partner with product and cross-functional leaders to build and drive collective plans against business OKRs, including tier 1 releases with significant business impact





Lead GTM strategy and execution for product, feature, and program launches across your portfolios — owning the decisions, not just the delivery

Drive GTM strategy for Timekeeping as a growth and expansion add-on, and build product messaging grounded in how accounting and financial-management buyers evaluate software, not generic practice-management framing

Enable sales, marketing, support, and customer success to tell a compelling, credible story to firms about billing, timekeeping, and financial accuracy

Use customer, market, and competitive insight — including your own domain fluency in accounting workflows — to identify new opportunities and act as the voice of the customer internally

Act as a mentor and quality bar-setter for other PMMs on messaging, positioning, and GTM rigor

Compensation: CA$137.4-206.2k

Contract Type: 12-17 Month Fixed Term Contract

Level: Senior and Expert level

Locations: Toronto, Vancouver, Remote from US

Work Arrangement: Hybrid model

Benefits:

Specialized learning and development programs and access to an in-house performance coach

Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor

Access to pay transparency on all of our global roles

Company equity for applicable employees

RRSP-matching in Canada, 401k in the US, and pension plans in Ireland

Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote

Flexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)

Parental leave options for birthing and non-birthing parents

A $500 contribution to your child's RESP

Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program

Virtual and In-person Wellness Programs to support mental and physical health

Paid time for volunteering through our Clio Gives program

$2000 annual counseling benefit for CAD Clions

#J-18808-Ljbffr

📌 Manager of Product Marketing (Ontario)
🏢 Gofractional
📍 Ontario

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