Jamieson Wellness is Canada’s leading health and wellness company, driven by our purpose of Inspiring Better Lives Every Day. Established in 1922, we are Canada’s #1 consumer health brand, proudly inspiring, better lives for over 100 years. With our Jamieson, youtheory, Progressive, Smart Solutions, and Iron Vegan brands, we’re growing globally and reaching more people every day.

Our strong reputation is built on a commitment to quality, innovation, integrity, inclusion, and sustainability, supported by world-class manufacturing and rigorous certification standards. Guided by our core values of Accountability, Respect, Excellence, and Agility, we take ownership, collaborate effectively, and continuously evolve to better serve our consumers.

What You’ll Do
As a key member of the Marketing team, you’ll help shape health and wellness outcomes for people around the world.

In this role, you will:

Job Summary
Reporting to the Marketing Director, Jamieson, Canada BU, the Brand Manager Jamieson Canada will work in close partnership with the Marketing Director to drive portfolio strategy and performance management. This role is responsible for ensuring in-year metrics are delivered as planned and will use data and analytics to drive corrective action and portfolio choices as required, to consistently deliver sales, profit, market share, and customer ranking goals. As a key cross-functional people leader, the Brand Manager will lead portfolio strategy and performance management and ensure that brand activity is aligned behind priorities. The Brand Manager partners cross-functionally with Sales, Insights, Innovation, Regulatory, Finance, and external agencies to ensure consistent, consumer-centric execution across all touchpoints.

Key Responsibilities

Brand Strategy & Planning

Lead the annual brand planning process including setting objectives, strategies and KPIs aligned with business goals

Develop 360 marketing plans (paid, owned, earned channels)

Analyze market trends, consumer insights and competitive landscape to inform strategy

Manage brand positioning and ensure consistency across all communications

Performance & Analytics

Track, analyze and report on brand performance including sales, market share and campaign ROI

Leverage multiple data sources (e.g. Nielsen, retailer data, digital analytics, brand tracking) to generate actionable insights

Identify drivers of performance (distribution, pricing, promotion, media effectiveness) and translate findings into optimization plans

Build compelling performance narratives and recommendations for senior leadership, connecting data to clear business actions

Champion a test-and-learn mindset,



embedding experimentation into marketing plans

Continuously assess competitive performance and category dynamics to identify risk and opportunities

Manage brand budget and ensure efficient allocation of resources

Cross Functional Collaboration

Work closely with Sales and Commercial Excellence to align brand strategies with customer plans

Partner with Finance on forecasting and budget management

Collaborate with Supply Chain to align demand planning and brand initiatives

Act as a brand steward across the organization

Partner closely with the Innovation Manager to shape and deliver a robust innovation pipeline aligned with brand strategy and growth priorities

Provide consumer, category and brand insights to inform innovation development, positioning and claims

Lead commercialization and go-to-market execution for all new product launches, ensuring strong alignment across marketing, sales and customer activation

Manage the existing portfolio to drive growth, profitability, and strategic focus, including SKU rationalization and renovation opportunities

Collaborate with Innovation Manager, R&D;, and Regulatory to ensure recent products are consumer-relevant, differentiated and compliant with Canadian regulations

Campaign Execution & Marketing Activation

Partner with the Integrated Marketing Manager to translate brand strategy into integrated, consumer centric campaigns across paid, owned and earned channels

Lead development of campaign briefs, ensuring clarity on objectives, target audience, key messages, consumer insight and success metrics

Provide strategic direction and guardrails to ensure all executions are aligned with brand positioning and priorities

Partner with Sales and Integrated Marketing to ensure strong in-store activation and customer alignment

Oversee campaign performance with the Integrated Marketing Manager, identifying optimization opportunities and ensuring continuous improvement

Act as a brand steward across all touchpoints, ensuring consistency, quality, and compliance in all consumer-facing communications

What You Bring
You bring curiosity, collaboration, and a desire to do meaningful work. You may bring experience in

Knowledge, Skills & Abilities Requirements

College or University degree required; business preferred





Minimum 5-8+ years of brand management experience in CPG, with preference for health, wellness or supplements

Excellent track record of performance with regards brand building and brand management.

Strong analytical skills with experience interpreting data and insights

Experience managing budgets and delivering measurable ROI

Demonstrated ability to work cross-functionally in a fast-paced environment

Proven track record of delivering successful marketing campaigns and product launches

Highly effective project management, prioritization, multi-tasking, and time management skills to ensure end to end execution is meeting deadlines and performance expectations.

Strong people management and development experience, with a successful track record of leading a team.

Knowledge of Nielsen, IQVIA or other POS data sources an asset.

Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)

Don’t meet all requirement?
We still encourage you to apply. Research shows some people only apply when they meet every qualification, but we value diverse experiences, perspectives, and transferable skills.

Compensation
Jamieson Wellness offers a competitive total rewards package designed to support your well-being and professional growth. This includes base pay, eligibility for our Short-Term Incentive Program, and a comprehensive benefits offering.

For this role, the posting range is $80,550 to $120,850 which reflects the full salary range of the position. Final compensation will be determined based on factors such as relevant experience, level of education, role scope, and other professional qualifications aligned with the requirements and complexity of this position.

Our Commitment to Inclusion and Belonging
Inclusion and belonging are foundational to our culture.

At Jamieson, belonging is at the heart of how we work. We value diversity, equity, inclusion, and belonging, and believe our differences drive innovation and stronger decisions. Our goal is simple: a workplace where everyone feels safe, supported, and able to thrive. For more information on our commitments to people and planet, please read our latest Sustainability report and DEIB policy.

If you require any accommodation during our hiring process, please let us know. We’re committed to making the experience accessible and equitable for all, and we’ll work together to find the right solution.

How we Hire
We sometimes use AI tools to suggest candidates, but every application we receive is reviewed by a real human and final hiring decisions are made by your future people leader

Let’s inspire better lives - starting with yours.
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📌 Brand Manager, Jamieson, Canada BU (Ontario)
🏢 Jamieson Wellness
📍 Ontario