Shape the future of aviation with IATA as an Assistant Manager in Marketing Automation. Optimize customer journey strategies and automate marketing processes for better engagement. IATA is looking for an Assistant Manager to lead its marketing automation efforts, supporting over 350 airlines worldwide.
You will focus on customer journey execution, segment audiences, and evaluate marketing performance to enhance engagement. Collaborate closely with marketing teams to ensure that all automated campaigns are efficient and aligned with overall business objectives. Key Responsibilities:
- Drive execution of automated marketing programs targeting customer needs
- Build audience profiles and conduct lead nurturing campaigns
- Ensure email marketing strategies align with broader objectives
- Report on campaign effectiveness to improve marketing strategies
- Enhance database quality through targeted improvements Requirements:
- 3–5 years in marketing automation or CRM systems
- Experience with Pardot or Salesforce marketing solutions
- Solid analytical skills and campaign optimization experience
- Excellent collaboration and communication skills
- Familiarity with Google Analytics and reporting tools Join IATA to leverage your expertise in marketing automation and make a meaningful impact on global aviation.