Position Overview

The Director of Sales & Operations is accountable for developing and executing the sales strategy for the National Capital Region, Kingston and surrounding area. This leader sets direction, drives revenue and gross profit growth, and builds strong, long-term relationships with key customers and manufacturing partners.

This role reports to the Vice President of Sales and is instrumental in accelerating business performance, expanding market presence, and developing a high-performing sales organization.

Key Responsibilities

Sales Strategy & Performance

- Develop and execute sales strategies, goals, and budgets aligned with corporate objectives.
- Achieve quarterly and annual revenue and gross profit targets.
- Track performance against plan and implement corrective actions as required.
- Maintain disciplined pricing practices to protect margin.

Forecasting & Reporting

- Prepare accurate monthly forecasts and executive reporting for the Corporate Vice President.
- Maintain a robust sales pipeline, including detailed tracking of major opportunities ($100K+).
- Analyze sales performance, customer data, and market trends to inform decisions.

Team Leadership & Development

- Lead, coach, and manage the outside sales team and supporting staff, including Project Coordination, Project Managers and Designer/ Specifiers.
- Establish clear performance expectations, territory coverage, and accountability measures.
- Design and implement training, development, and incentive programs to strengthen performance and retention.

Business Development & Account Management

- Grow and diversify the customer base through new business development and key account expansion.
- Build and maintain executive-level relationships with key manufacturers and strategic partners.
- Deepen engagement with corporate accounts to drive long-term value and retention.

Strategic Planning & Collaboration





- Contribute to annual business planning and long-term strategic initiatives.
- Provide market insight, competitive analysis, and recommendations to support growth.
- Partner cross-functionally to align sales execution with operations, marketing, and senior leadership.

Brand & Market Presence

- Ensure consistent communication of the company’s value proposition and market positioning.
- Represent the company at industry events, associations, and trade shows.

Success Metrics

- Consistently achieve sales and gross profit targets.
- Deliver accurate forecasts with transparent pipeline visibility.
- Increase new business revenue and expand penetration within key accounts.
- Improve sales team productivity, execution, and overall performance.
- Manage cost of sales within targets while protecting margin.

Qualifications

- Bachelor’s degree in Business Administration, Finance, or a related discipline.
- Minimum of 5 years’ experience in a sales leadership role.
- Demonstrated success in sales strategy, account development, and revenue growth.
- Strong leadership, coaching, and team development capabilities.
- Excellent negotiation, communication, and relationship management skills.
- Working knowledge of budgeting, pricing strategy, and financial performance management.
- Proficiency with Microsoft Office and CRM tools.

Compensation & Benefits

- Competitive base salary.
- Performance-based bonus plan.
- Profit-sharing eligibility after one year.
- Comprehensive health benefits and paid vacation.

We would like to thank all applicants. Due to the volume of applicants we receive, we will only contact individuals best suited for the opportunity. We are an equal opportunity employer. If chosen to participate in the interview process, reasonable accommodation is available upon request. We will consult with the applicant to provide or arrange suitable accommodation in the manner that considers the applicant’s accessibility needs.

Pay: $95,000.00-$115,000.00 per year

Work Location: In person

📌 Director of Sales & Operations (National Capital Region) (Pickering)
🏢 Holmes & Brakel
📍 Pickering